We, as Web Marketing Specialists, are constantly preaching the benefits of social media to your business, no matter the industry, audience, or sector. To us, everyone is eligible to participate and appreciate everything from brand recognition to improved ROI.
That’s the trick, convincing someone they belong in the social space. Each social space carries its own reputation, and thus a pre-conceived notion of its value. Persuading a business to participate in Twitter is more difficult than persuading them to participate in Facebook, which is more difficult than persuading them to participate in LinkedIn.
Some businesses are very choosy about where they appear in the social space, and they should be to a point. But this social media zeitgeist is ever-changing; what was a valuable outlet last year may be useless this year; and what is fantastically trendy this year, was non-existent until a recently.
Consider what the Top 10 Social – Networking Websites & Forums of August of 2008 (courtesy of Hitwise via MarketingCharts).
There are some major differences from one year to the next:
- Half of the sites on 2008’s list didn’t make the list in 2009
- Three of the sites on 2009’s list were not included in 2008’s
- Facebook experienced the largest boost in US Market Share of Visits, climbing from 13.50% in 2008 to 39.53% in 2009
What’s my point? If you’re a business owner who’s not yet made the social media leap, please jump already. Once you’re in it, stay malleable and keep your eyes open, able to switch to the next great trend in the social space. Encouraging you to do so is nothing new. In fact, our frequent pleas to “Pretty, pretty please join the social media circuit” have become platitudes; rendered trite to the point of ridiculousness, as made evident by Mr. Kevin H. Nalty in his article, “The Stupidest Article about Social Media Ever.” But it’s cliché because it’s true.
Photo courtesy of http://www.flickr.com/photos/fredcavazza/3428921418/