SpyFu is my favorite of all tools:
I like it because it’s deviously fun. Oh yeah. And it’s really helpful.
The gist of it is that you can type in a domain or key phrase and learn really cool things about that key phrase or domain.
So you can learn what key phrases that domain name is bidding on. You can learn what organic phrases they are ranking for.
Then you can compare 3 domains to see how each of them does organically and in paid search.
All of these reports are exportable. So you can take the phrases each of these companies are bidding on or ranking for and use them in your own campaigns.
You can also see what ads they are using and the history of the ads. So you can see what ads these companies are trying.
SpyFu is a fantastic tool for spying on your competitors and then using that data in your own campaigns.
So I decided to do an in-depth video on SpyFu this past Friday.
You can see that here:
I do a free show every Friday at 3:15 ET. We look at tools and the latest happenings in the Web marketing world.
You can register for free for that show, if you’d like here: