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	<title>Comments on: A Social Media Fallacy</title>
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		<title>By: Rocky</title>
		<link>http://www.sagerock.com/blog/social-media-advertising/comment-page-1/#comment-58</link>
		<dc:creator>Rocky</dc:creator>
		<pubDate>Tue, 17 Mar 2009 16:17:25 +0000</pubDate>
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		<description>Nice post Joe.  I think companies want to start out in simple ways in the space and that unfortunately can translate into a lack of targeting and a cookie cutter approach.  The key seems to be finding a sweet spot of trying out the space in one or two channels and in a highly refined way.  Which makes sense because that way the campaign has a fighting chance of being a success as well.</description>
		<content:encoded><![CDATA[<p>Nice post Joe.  I think companies want to start out in simple ways in the space and that unfortunately can translate into a lack of targeting and a cookie cutter approach.  The key seems to be finding a sweet spot of trying out the space in one or two channels and in a highly refined way.  Which makes sense because that way the campaign has a fighting chance of being a success as well.</p>
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		<title>By: Where to Start &#124; SageRock Digital Marketing Blog</title>
		<link>http://www.sagerock.com/blog/social-media-advertising/comment-page-1/#comment-52</link>
		<dc:creator>Where to Start &#124; SageRock Digital Marketing Blog</dc:creator>
		<pubDate>Mon, 16 Mar 2009 03:33:55 +0000</pubDate>
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		<description>[...] Joe stated yesterday in his post, A Social Media Fallacy, a recent study from the Participatory Marketing Network shows that 67% of people who join a brand [...]</description>
		<content:encoded><![CDATA[<p>[...] Joe stated yesterday in his post, A Social Media Fallacy, a recent study from the Participatory Marketing Network shows that 67% of people who join a brand [...]</p>
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