I have to get a section of my roof replaced at the office.
All the roofers that I have had come out to look at it like to tell me the materials they are using, the approach they are taking. They’re trying to make me see the value in the roof.
Really all I want to know is how much it’s going to cost. After I get the price I then want to get a sense if I feel that they are trustworthy and that they will do what they say. But for me the price is the thing I want to know first.
It doesn’t necessarily mean that I am going to pick the cheapest one. But the price is the metric I am using to determine order and hierarchy.
I am no roof buying genius. I’m just a guy that needs a roof.
I suspect that when you are looking for search engine optimization services you probably feel similarly. You just want to know the SEO pricing.
But the price is always the thing that we hide.
I think we do that because, like roofers, we want to understand the entire process and make sure that we are quoting accurately.
But, like roofers I suspect, there is a general SEO pricing guide. Things may go up or down depending on what is found. But I suspect the roofer measures the roof and multiplies that dimension by the cost of labor and material.
Roofers and search engine optimization people are very similar in that regard.
So I thought I might do my best to give you a feel for the price of things. I want to give you SageRock’s SEO pricing.
As a roofer would tell you, depending on what we find once we dig in the price could change a little bit. But for the most part the price is pretty accurate.
Here is a list of some services that we offer. These prices are just for SEO services. Prices for Web development, landing page optimization, paid search management, and all those other things are for another post. This is just the SEO pricing guide.
When you are working with SageRock we can go in several different ways. We offer:
- Training
- Consulting
- Full service offerings
If you are a hands-on type person I might suggest to you the SageRock System. You can learn more about it here:
http://system.sagerock.com/
This is a group led consulting program we have created. It covers all facets of Web marketing. It’s a complete Web marketing strategy, guidance and consulting system. You will see a free trial on the right-hand side of the page.
It includes a lot of different things.
- Key phrase research tools
- Competitor tools
- Social media monitoring tools
- Statistical and ranking reporting features
- Complete blogging platform
- Tons of live and on-demand consulting.
After the 30 day free trial it is $199 a month. The free trial does not require a credit card.
We then offer private, individual consulting. That is purchased in $1500 blocks. You can learn more about that here:
http://www.sagerock.com/Speaking-and-Training/consultation-service-block.html
With that you get 10 hours of personalized and individual consulting and guidance. It can go in a variety of different directions that are custom tailored for your particular situation.
The next step is implementation. In this environment we are a complete outsourced solution for you. Here are some potential services with example costs.
- Comprehensive key phrase research: $1500
- Optimization of an existing webpage including title and meta-description optimization: $175 per page
- Link building: $120 an hour. This includes comprehensive reporting of links requested and links achieved.
- Statistical analysis reviews and summaries: $350 per review (these are usually done monthly or quarterly)
These are general estimates. They typically hold up in most situations. But sometimes different environments have more or less involvement. If we think the prices would change we’ll let you know before we proceed. Things probably won’t change but I like to say that just in case they do.
We have also bundled complete search engine optimization services in different types of packages.
I really debated about how to give you this next piece of information. The document that I have is not right for everyone. But it does give you a feel for the price of things.
The biggest reason I am hedging giving it to you is simply because we consider ourselves a custom shop. We are not developing cookie-cutter products that we try to force on everyone.
But when I am pricing a job I often times use this document to get a feel for what a potential project may cost. I typically use the information in this document as an internal SEO pricing guide.
Do you get my sense of hesitation here
I feel like I have the magic trick guidebook in my hands. I want to show you the secret to how I did the trick. But I’m nervous to do so.
We, however, live in a very transparent world. That is a world I feel is better than the top-down controlled world of yesterday.
You are big boys and girls. You can understand that this is a benchmark. You can also understand that your situation is unique and SageRock is a custom search engine optimization company. So these are just rough guidelines.
Now I just thought maybe I’ll set up a form and make you fill out before you get the information.
- Stop that, Sage! Just give them the information.
- But what if they don’t understand it and I’m not there to guide them?
- They get it, Sage. They can handle the information. And besides, if they get a feel for your pricing, and it’s in line with what they can afford, I’m sure they’ll call you.
- I hope you are right, internal voice. Can we tell them that we have been in business since 1999? That we have worked with huge companies and small companies? That we are super passionate about what we do? That we believe we put out some of the best search engine optimization work you can find anywhere?
- Sure Sage. We can tell them.
- How about a testimonial?
- They don’t need a testimonial. You have a testimonial page.
- All right. If you say so.
- Good job, Sage. You’re doing the right thing.
And now you know how I spend my time alone.
Here is the SageRock complete SEO pricing guide:
SageRock SEO Pricing
Most recent posts by Sage Lewis
- The Discipline Of Blogging - May 16th, 2012
- Afraid of the Book - My Phobia - May 15th, 2012
- Social media consulting for a 30 to lifer - May 13th, 2012
- Search engine optimization - 21st Century Public Relations - May 11th, 2012
- A Big Opportunity with U.S. Airport Paid Search - May 10th, 2012







Thank you for the post. I especially like the internal dialogue section. I’ve done an extensive overall market research with the integration of social media, mobile and google’s strategy into local search and where search is heading
I been studying SEO and was able to land google 1st page on a couple of major key words for the financial planning industry. My question is do you think that there are people who naturally think SEO? Honestly, it was my first try once i did the research and figure out how it all work to a certain point. Was it just luck? Also, I would like to know how much is that 1st page worth?
I appreciate your feedback. Looking forward to hearing from you. Happy new year!!!
Hi Peter,
Thanks for writing.
I definitely think you can write SEO content intuitively. Just write for the visitor and you will be on your way.
First page value is relative to how searched the phrase is.
Sorry I can’t write more in-depth. I’m at a show writing this on my phone