Me at my Palmer House in Chicago “office” for the next couple days.
I think the big news that seemed to make the rounds of all the major blogs this past week what the whole “Using site speed in web search ranking” thing. This makes search engine optimizers all abuzz. But I suspect it’s going to end as much ado about nothing.
Just the same, if I were you, I’d read the article and then follow the links to learn how to determine what your site load time is. Chances are it’s fine. But if you find there is an issue you might want to take a look to see what you can do to speed things up.
Here are all the rest of the Web marketing news articles in the last week:
Official Google Webmaster Central Blog: Using site speed in web search ranking
that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.
If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:
Apple’s iAds Bring Advertising to iPhone Applications
Apple plans to host and sell the ads, and will give the developer 60% of the collected revenues.
The ads will be interactive, take advantage of video, and allow developers to create free apps and monetize them with the ads.
Retargeting Picking Up—And So Are Privacy Concerns
Last month, Google announced a new “remarketing” feature, allowing advertisers to later target people who’d visited their sites or YouTube channels. Retargeting like this is a popular marketing topic: an Advertise.com/SEMPO survey (via) found that slightly under 70% of marketers had never used it, but 46.3% of marketers thought retargeting was the “most underutilized marketing strategy.”
Post Tech – FCC loses Comcast’s court challenge, a major setback for agency on Internet policies
The U.S. Court of Appeals for the District of Columbia, in a 3-0 decision, ruled that the FCC lacked the authority to require Comcast, the nation’s biggest broadband services provider, to treat all Internet traffic equally on its network.
Search Market Share Reports Show Google Losing & Bing Gaining?
Both showed Bing growing and Google not from the previous month, in fact, Google has lost share for the “fourth straight month” according to Hitwise.
Google April 2010 PageRank Update
Google had update the toolbar PageRank scores over the weekend. The last PageRank update was about 3 months ago in late December or early January. But an interesting fact is that Google has updated their PageRank values in the toolbar every year in April since 2004.
Product Feeds Offer Untapped SEO, PPC Opportunities – Search Engine Watch (SEW)
Product feeds are so imperative because, quite often, these are the source of data for your Web site, shopping engines, search ads, and more.
Research Shows Social Media and TV Importance By Age
What it shows is that the young crowd has greater saturation in who has profiles but the older age groups are seeing large percentage increases in social networking profiles.
Most recent posts by Sage Lewis
- DON'T DO NOTHING! - February 10th, 2012
- The new thing: Your customer - February 8th, 2012
- An Agency Is Not One Person - February 6th, 2012
- Don't End Up Like Saddam Hussein - February 3rd, 2012
- 3 Points I Want To Make At My OMS Workshop #OMS12 - February 1st, 2012
