I was out of town most of last week. So you didn’t get any news overview from me then. But I’m making up for it this week with both this week and last weeks’ news.
Two stories, in particular, have interesting implications from my point of view.
First, Matt Cutts’ blog post “Calling for link spam reports” is a real forward call on Google’s behalf to root out link spam. Google wants you to turn in anyone you think may be engaged in link spam. Maybe it’s just because I was watching MSNBC’s “Lockup” last night, where the prisoner code is to never snitch, but I am initially turned off by the whole snitching mentality. While I think that a show like “America’s Most Wanted” is probably a net positive for our country, I just have a hard time thinking that everybody is out there waiting to turn in anybody. I have a little resentment every time I think of the Unibomber’s brother turning him in.
But that’s just me. Apparently I’m way in the minority here. And honestly, I’m sure reporting link spam will make things better. So, go forth and report link spam.
The other report that struck me as particularly interesting is “B2B Marketers: 490% Increase in Social Media Spend by 2014?“. Actually, that headline isn’t the most interesting part of the report. The vast majority of money spent by b2b marketers online is in paid search. That intrigues me. It’s not display, email or SEO. They are buying pay-per-click ads in droves. That is interesting if you are a b2b marketer so you can see how you line up to your peers. And it’s interesting if you are an agency that caters to b2b companies. You probably should be pushing ppc ads real heavy.
So, those are the thoughts that jumped out at me. Here’s the rest of the headlines:
Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info.
126 Million Blogs on the Internet – Search Engine Guide Blog
- 1.73 Billion Internet users worldwide
- 90 Trillion Emails Sent in 2009
- 81% of Emails were Spam
- 126 Million Blogs on the Internet
- 27.3 Million Tweets Per Day
- Faceboook serves 6 million pages per minute
- 4 Billion photos hosted by Flickr
- 182 Videos watched on average per month (per user)
Study: 43% of Email Marketers Want a Slice of the Social Media Pie
43% of email marketing firms are already offering social media marketing as part of their service line-up:
Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice
In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world.
B2B Marketers: 490% Increase in Social Media Spend by 2014?
Forrester is predicting a significant uptick in internet marketing by those in the B2B space. In fact, it’s predicting spend will almost double over the next five years–going from $2.3 billion in 2009 to $4.8 billion in 2014!
Trackur Shakes Up the Social Media Monitoring Space with a Free Plan
Trackur Free comes with all of the great functionality we offer in our Personal and Corporate plans, but without the price tag! You get unlimited search results, anyone can share your login, you get reports, CSV export, RSS and email alerts. Just about everything we offer. The only restriction is that you can only save one search on Trackur Free. For individuals or small businesses, that may be all you ever need!
Display Makes Searchers Buy Faster
They found that early one in five people who convert after using search had seen at least one display ad before searching. Eyeblaster concluded that display advertising increases the reach of campaigns, pushing more consumers to search. Those consumers then move through the purchasing funnel faster.
Local Advertising to Make Gradual Comeback With Digital Leading the Way
BIA/Kelsey said there was a slowdown in the growth rate for digital, including search, display and classifieds, but it predicted that digital – now about 14 percent of total local ad spend – will encompass 25 percent by 2014.
Yahoo! Launches Paid Search Desktop Tool – Search Marketing News Blog – Search Engine Watch (SEW)
New tool allows you to manage multiple search marketing campaigns offline.
For example, let’s say you’re searching for a car rental and an ad from a national chain pops up in your mobile search. Perhaps they want to funnel all calls through a single number. Now, they can do so with Click-to-Call mobile ads in AdWords.
DiggAds Off to a Good Start – Search Marketing News Blog – Search Engine Watch (SEW)
Buch said that revenues are great and that advertisers are pleased with the results. For example, Paramount saw great results promoting the low-budget scare flick Paranormal Activity using DiggAds.
Digg users for the most part seemed pleased. They’ve requested the ability to comment on ads and Digg has listened – that feature is in the works.
Google Adds Sidewiki Control to Google Webmaster Tools
The feature basically let’s you control the message you show to users who use that Google Sidewiki within the Google Toolbar. In the past, webmasters had to use the Google Toolbar to add a site owner message.
Most recent posts by Sage Lewis
- Don't End Up Like Saddam Hussein - February 3rd, 2012
- 3 Points I Want To Make At My OMS Workshop #OMS12 - February 1st, 2012
- How to double the size of your company in one year - January 30th, 2012
- A Surprise Attack Interview with Greg - January 27th, 2012
- Digital Akron now in person & online - January 25th, 2012
