Next Wednesday, September 11, is the official day my new (and first) book comes out: Link Building Is Dead. Long Live Link Building! The Book by Sage Lewis.
This has been an incredibly long journey that defied all expectations.
I have been reading about self-publishing for quite some time. But it’s one of those things: reading about it and doing it are two totally different things.
Just the same, I thought I’d recount my experiences to help you if and when you decide to write your book.
First: Let me say this: Writing a book is hard.
That may sound a little obvious. But it’s definitely the truth.
The obvious problem with a book is that it’s big. It’s bigness causes the process to be hard.
Chapters, sections, concepts, proofing. These things all are magnified because of the size of the thing. And I didn’t even write a very big book: about 30,000 words.
Organization is not a strong suit of mine. So that adds to the complexity of it all.
How I Began
Over the years, people have asked when I was going to write a book. Or asked why I hadn’t written a book.
I didn’t really understand this book fascination. But it was typically coming from people who had already written a book. So I gave weight to the questions.
I kind of always felt like “everybody” had written a book. I didn’t see how it would separate me.
Now that I’m at the tail end of the book writing process I feel very differently about this.
- “Most” people actually haven’t written books.
- People generally respect someone who has written a book. It’s something that just by doing it, it is appreciated.
So, I just decided to write a book one day.
You might think that’s a little backwards. And it may very well be. I suppose some people think, “I have this to say. And so I’m going to write a book about it.”
But Rocky and I started SageRock the very same way. We decided we were going to start a business and then we started thinking about what business it was that we were going to start.
There were several topics I was potentially interested in:
- Online video marketing.
- General SEO.
- The state of education today.
- How business is being effected by the digital landscape.
I actually didn’t want to write a link building book.
But the problem was, I had spent a lot of time writing about link building at Search Engine Watch.
I was one of their link building experts for several years.
Every other week I pumped out an article on link building.
I fashion myself as a strategy guy. Tactical stuff isn’t really my forte. I tend to be the “big thinker” type.
Link building seemed a little more tactical than I wanted.
But a link building book was the book I had. I had over 70 decent articles on link building. So link building was the book I committed to writing.
One of the many unexpected surprises was overestimating the value of those articles.
I really thought that I would be able to take those articles, shuffle them around a bit and then craft them into a complete book.
What I found was that:
- Much of the content was outdated. So it needed rewritten. I had written extensively about Yahoo Site Explorer. But that tool no longer exists. So all those examples had to be rewritten.
- There were gaping holes in my link building story. For example, I hadn’t written anything about the Penguin Updates. They happened after my stint as the SEW link building expert.
So, while I had a foundation of material, its value was greatly overestimated in my mind.
Just the same, the content I had was better than nothing.
For my next book (oh yeah, there will be another one), I probably will use this blog as my writing platform. But I probably will outline the book first and then write blog articles based on the outline.
And then I’ll put the book together much quicker than I did this last time.
The articles I had written were several years old by the time I got around to committing to writing the book. I hadn’t written them with the intention of using them for a book. But in my next book project I’ll be more cognizant of what I’m doing and how I’m doing it.
Why I Decided To Self-Publish
Most people in my industry that have written books have gone the traditional route. I’m pretty sure most of them have used publishers.
But no one ever talked positively about the experience.
They talked about brutal deadlines. They talked about how they didn’t get much, if any, help for promoting their book.
And almost all of them talked about how they were thinking of self-publishing their next book.
I would hear the same stories over and over again.
I was speaking at a conference for public speakers. The keynote speaker was Dan Poynter.
Dan is a highly respected self-publishing guy. I was really impressed with his ideas.
Right after that conference I went out and bought his book: “Self-Publishing Manual.”
It’s a great help in organizing the self-publishing process.
While writing a book is a big process, self-publishing is probably even bigger.
You aren’t actually just writing a book. You are launching a product. There is a lot of preparation and planning that goes into it. And I actually could have done it better.
The big thing I did was create an “Advanced Reader Copy” of the book.
This Advanced Reader Copy was sent to people that I thought might review the book. I sent it to as many people in my industry as I possibly could.
I’ve had people send me similar things in PDF form before. But I thought the actual book would make a bigger impression.
And indeed, it created a little buzz.
A couple people took pictures of the book. And a couple other people tweeted that they got it.
But the real goal was to get reviews that I could use in the official version of the book.
I didn’t want the publishing date to be several months earlier. So I actually published this version of the book separately from the main book. It got its own ISBN number (more on that in a minute).
Without a doubt, getting a publisher would have made things a lot easier.
They would have done the editing, the book cover, the layout and all kinds of formatting. But they also would have taken a lot longer and I would have had a lot less say over different things.
For example, the book is setup as creative commons. People can copy it as long as they reference it. I highly doubt a publisher would have gone for that.
I was able to make my own schedule of when things got done.
I also get to run my own pricing and marketing campaigns.
And if I sell any books I’ll make a lot more money on each book.
I suspect that the big benefit of a publisher is that they would likely have better luck getting the book into brick and mortar stores. But this is a really niche book. I didn’t have a lot of hope selling it offline.
I’m not sure if a publisher would have wanted the book or not. But, for me, looking for a publisher was never something I seriously considered.
I chose to publish the print version of my book using CreateSpace.
A couple years ago I probably would have also considered Lulu.com.
But now it seems CreateSpace is where it’s at.
At one point I did a pros and cons list of CreateSpace and Lulu. But it’s been a while and now I forget what the results were. However, here’s an article on someone that tried both: John P. Logsdon’s Writing Adventure: Physical Books – CreateSpace Vs. Lulu Vs. BookBaby.
Here’s a screenshot of the process creating a book at CreateSpace:
The first step, Title Information, was pretty straight forward:
There weren’t really any surprises there.
But that’s pretty much where the easy stuff ends.
You’ve got to make some decisions at the next step: ISBN.
If you aren’t familiar with what an ISBN is, here’s a definition:
An ISBN, or International Standard Book Number, is a unique 10- or 13-digit number assigned to every published book. An ISBN identifies a title’s binding, edition, and publisher.
This is how people can easily find your book.
The important thing to remember about an ISBN is that every version and edition of your book will have a different ISBN. 1 for print. 1 for digital. 1 for audio, etc.
The choice you will have to make is where to get your ISBN.
CreateSpace has these options:
- CreateSpace-Assigned ISBNs
- CreateSpace Custom ISBNs for Purchase ($10)
- Using Your Own ISBN that you can purchase through the U.S. ISBN Agency (Bowker).
I chose the second option. It seemed like a way to look like I was using a publishing company because “You choose your “imprint of record” for all books with a Custom ISBN.” So I called my publisher “SageRock Publishing.”
But as I went through the process I started to care less and less about that. What do I care if I’m self-publishing. I don’t think the vast majority of people have any idea about publishing companies.
Additionally, I think self-publishing is becoming more typical. I think traditional publishers are likely to become a niche service that is right for a certain kind of book.
I felt truer to myself and my ideologies using CreateSpace.
So, in hindsight, I probably would have just used the free CreateSpace-Assigned ISBN. Plus, it gives you access to distributing your book through the Libraries and Academic Institutions. That isn’t available in the other two ISBN options.
The next section is the Interior.
This is where all of your book goes. Here’s what they say about uploading this:
Verify your interior type, paper color and trim size settings. We recommend black and white printed books on white paper with a 6 x 9 trim size to ensure the widest distribution options. You may change the interior type to full color, paper color to cream, or your trim size by selecting “Choose a Different Size.” Once your book has been made “Available,” you will not be able to edit your interior type or trim size as it is associated with your title’s ISBN. Select how you’d like to submit your interior file. You may choose to use one of our professional services to design and format your manuscript, or you can upload a Word .doc, .docx, .rtf, or print-ready PDF.
I used a PDF version of my book because my headers didn’t seem to convert properly when I uploaded as a Word .doc.
This is a simple process… except for the little fact that you have just written, proofread and formatted an entire fricking book!
You are able to upload revisions over and over again. But once the book is made “Available” you can’t change your trim size and interior type: “If you need to upload a revised interior file, you must complete the review process again. The trim size and interior type are associated with your book’s ISBN and cannot be changed.”
If you change your size or type of page you will need to get a new ISBN.
That’s not a big deal if you use the free or $10 ISBN. But if you have bought your own ISBN’s this could be a bit more of a monetary issue.
As far as size of book goes, the recommendation is to go to a book store and see what size books like yours are. Stick with the tradition.
I went with 5×8 and am very happy with the results.
I found formatting and laying out the book to be a much bigger challenge than I anticipated.
In order to start using Word headers in the appropriate place in the book you have to use “Sections.” I’ve never used them before and they were a little finicky.
I also used a table of contents that, because of sections, seemed a touch tricky too.
And finally, I had one type of header on even pages and another header on odd pages. Again, a bit of a trick.
All of these things slowed me down more than I ever thought they would. But ultimately, I am glad I did them on my own. I get obsessed with things. If I had sent the book out to be formatted I probably would have been annoyed to wait for the end result. But who knows. Maybe if it’s not too expensive I’ll try using a formatting service in my next book.
CreateSpace has a whole series of templates to help you get started:
I’d definitely suggest starting with one of these templates as you begin formatting your book.
All that said, I wrote a lot of my book on Google Docs. I liked that just because it was another place I could keep a copy of the book.
The last thing you want to do is lose your only copy of your book. I can’t imagine how that must feel. But I know it happens.
I would send copies to myself via email. I’d store copies on multiple computers. And I uploaded it to Google Docs and DropBox. I just wanted to make sure it was some place safe if something were to crash.
People will forgive a lot of things. But typos are something that annoy many people to no end.
I don’t care if you are the greatest thinker in your industry. Typos are one of those things that instantly degrade your credibility.
I am not a person that cares about grammar and spelling. In fact, I feel like it’s a manipulation of my government telling me how I should communicate. On top of that, I think English spelling is convoluted and irrational .
But even I can’t stand a book with too many typos. It’s just annoying and cuts into the reading flow.
Rocky edited my book.
I don’t believe you can edit your own book. You gloss over things too quickly. (Just like this blog post. I’m “editing” it now. But I guarantee I’m going to miss a lot of errors. Having someone else edit it would be much better.)
I’m not sure you need a professional editor if you don’t happen to know one or don’t want to pay one. Just having a few people read your book for misspellings and poor grammar is going to do wonders.
That said, Rocky is a professional writer. She tightened up my thoughts in amazing ways.
A good editor will make you look like a genius.
Please, please, please. Don’t send your book out the door without someone looking it over for technical mistakes.
You are still going to have them. But they won’t be nearly as bad as not having someone look over your book.
My book is about 30,000 words. That’s definitely on the small side of a book.
I wished it was more like 45,000 words.
But on the other hand, I’m comfortable in that I said my peace. I covered the topic in a way that I felt was accurate and complete.
70,000 words is roughly the size of a novel. And I recently read that ebooks of 100,000 words sell the best.
So keep all that in mind.
If your first draft is 80,000 words you can easily cut 10-20,000 words out of it without worrying that you are going to get too small.
But if you start with 30,000 words, losing 10,000 words can be a big deal.
Just vomit as many words as you can initially. Then go back and flush them out on future passes.
Making Your Cover
What I find interesting about the book creation process is that the actual writing of the book is a small part of the overall process (at least in the self-publishing world).
From everything I’ve read, a good cover can make all the difference.
If your cover is boring and uninspired chances are people are not going to be compelled to take a closer look.
Someone told me that when they looked at my cover they thought they were going to pick up a romance novel. That’s fine with me.
I want to be as seductive as I possibly can. If I thought my primary audience was men I swear I would have put a half naked woman on the cover. Whatever works.
But my audience is probably close to 50-50 men and women. So something romantic and tough was kind of my goal.
We’ll see. Depending on feedback I might release another version of the book with a different cover.
I have found that people read the top heading “Link Building Is Dead.” But they don’t see the bottom part of the title, “Long Live Link Building.”
That kind of concerns me. I may end up moving more important text to the top of the page.
And the back cover:
That’s critically important as well.
The front cover will get someone to pick the book up. The back cover will sell the book.
Your back cover copy has got to be some of the strongest writing of the book, in my opinion.
CreateSpace has a cover creator that you can use.
I played with it a bit. But I didn’t feel like it was going to give me the look I wanted.
I ended up designing my own cover in PhotoShop.
The front cover photo is a picture I took at a medieval faire.
I spent a lot of time looking at stock images in istockphoto.com. But nothing inspired me. I’m pretty much over stock photos. They have a certain glossy, fake look to them that a person can spot a mile away.
I was really glad I had a photo of my own that I could use. But that said, if someone saw a picture of mine on Facebook or Flickr and wanted to use it on the cover of their book I’d be flattered. I’d ask them to reference it in their credits. But I’d totally give it to them to use. So you might try that route.
If all this image editing sounds daunting to you, this might be the time you invest in some outside help.
CreateSpace recommends CreateSpace | crowdSPRING.
You submit your project and “Over 141,417 designers from 185+ countries will submit an average of 110+ actual designs for you to choose from!”
This is a crowdsourced model of design. It’s a great way to get a bunch of different looks to choose from.
They run it like a contest. So the winner gets the “Award” you set. It has to be a minimum of $300. And naturally, if you offer additional awards or higher awards you will attract better designers. Personally, I’d start with the $300 award and see what happens.
If you don’t like any of the designs you don’t have to pay.
I’ve had a lot of luck using 99 Designs for Web site designs. I suspect their book designers would be really good too: Book Cover Design & Designers | 100% Money Back Guarantee | 99designs
Please spend time on your cover and your editing. Those are the two things that are going to make a huge difference in your book.
After all of that you review your submission and complete the setup.
CreateSpace then comes through to review your materials.
If they find something they don’t like you update what they say and then resubmit.
There is no fee to any of this and you can resubmit as often as you like. It usually take a few days for them to get to your submission.
They have a good article: Members’ Top 10 File Specification Challenges. This covers a lot of the common errors people run into.
I had a few of these myself.
- My ISBN number was wrong and I had to resubmit.
- Some pictures in book were outside of the edge of the book and I had to resubmit.
- Some of my pictures were low resolution (I left those in and they came out fine.)
- When I edited my book it changed the size of my cover and made things off a bit and I had to resubmit.
The point of all this is: plan on resubmitting. You are going to find things (and so are they) that aren’t good. Take the time to do these things.
The aesthetics of a book are way more important than any decent author ever wants to admit. We’d all like to be loved and admired for the geniuses we are behind all the details we decided not to fix. But that’s not going to happen.
At best most of us are average people that need every little bit of help we can get. Sweat the small stuff!
When CreateSpace has approved your files you then get to proof them. You can either order a copy of the book to be sent to you or you can use their Digital Proofer.
This is a slick tool that lets you move through your book and look at it exactly as it will be printed.
It points out issues they have found. You don’t have to fix them. But you probably should.
CreateSpace also recommends that you order an actual copy of your book to proof it. Getting 100 copies of your book in the mail with some glaring error is going to really suck.
In fact, in my advanced readers copy we found that some of the pages had some funky page breaks. They looked pretty amateur.
While it would have been better if the advanced readers copies didn’t have those, we were able to fix them for the final version of the book.
I’m an impatient sort of person so I was just super excited to get the actual books. So I didn’t get the printed proof sent to me. I just used the Digital Proofer.
If I hadn’t gotten the Advanced Readers Copies I would have totally missed that page break thing in the final edition.
In future books I will probably do the same strategy. Create an Advanced Readers Copy that I just digitally proof. Then I’ll get those copies of the book in hard copy and make any final changes to the book based on that. I’ll then use the Digital Proofer one final time.
That whole process seemed to work very well.
Next up: Distribution Channels.
These are the places where CreateSpace will send your book.
If you notice, I’m not eligible for the Libraries and Academic Institutions distribution. That’s because I didn’t use CreateSpace’s free ISBN service. This is a big motivation for me to just use that free service next time.
If anything I’m proud I’m using CreateSpace.
Pricing is an entire game in itself. I’d highly encourage you to browse the CreateSpace community forum to read what people are saying about pricing.
Mostly, however, find out what your competitors are charging and charge the same amount.
CreateSpace has a nice tool to show you what you will make in royalties for the price you set.
It’s pretty cool. This is way more money than you would make with your first book with a publisher, I would suspect.
Making Your Description
At this point you are probably pretty tired. You probably would like to just say something like, “I wrote this book for 3 years. I agonized over editing and some ridiculous book cover. And then CreateSpace sent me back a ton of errors in my formatting. I’m exhausted. Please Lord Jesus buy this book!”
You have to dig deep here and give it your all. Come up with super compelling content here. This is going to make a significant difference whether or not someone is going to make the impulse purchase of buying your book.
Publish On Kindle
The next step is to publish your book for the Kindle. This is a step in this process. But it actually goes to an entirely different site: https://kdp.amazon.com/self-publishing/signin
The process of converting your book and book cover to a Kindle format was surprisingly easy.
CreateSpace and KDP worked nicely together to pull the files together.
However, I uploaded a PDF to CreateSpace. KDP recommended a Word Doc. So I uploaded the word doc that I used for formatting my book.
They too have a great online preview tool:
This was way easier than I anticipated.
The hardest part was setting the price and royalty percentage.
The royalty percentage you can select is determined by the price of your book.
Obviously, you would probably like the bigger royalty percentage. However, in order to get the 70% royalty your book must be between$2.99 and $9.99.
Now here’s a controversial topic.
KDP Select is this exclusive program that gives you some special benefits for just one small catch: You must give Kindle exclusive digital rights for 90 days.
You are not permitted to sell your book anywhere else online for 90 days.
This feels a bit like selling your soul to the devil (for 90 days).
While Kindle is huge, they aren’t the only game in town. If you have a potential reader that isn’t using Kindle and can’t get your book somewhere else that’s a pretty big missed opportunity.
I did, however, consider it. I’d like the possibility of offering my book for free for a short time. But the exclusivity of it all doesn’t feel worth it to me. So, at best, you will be forced to spend $0.99 on my book.
I’ve seen studies that have shown that free books significantly increase your downloads (duh). But I’ve also seen that the conversion of getting those people to leave reviews is considerably less than for people that actually buy the book.
So, while your download numbers would look good, I’m not sure how many of those people will actually take the time to read your book.
However, if I make you spend your hard earned 99 cents, well now… you are going to feel pretty inspired to get your money’s worth aren’t you?
So, no KDP Select for me.
This is a new service where Amazon offers digital versions of print books purchased through its online bookstore to customers for between free and $2.99, depending on the title. The program covers book purchases ranging back to 1995, when it first started selling books to customers online.
This is a great incentive for authors and publishers to utilized.
This is yet another way that Amazon continues to incentivize people to buy from Amazon.
Amazon has its own numbering system: ASIN (Amazon Standard Identification Number).
I was going to get an ISBN for the Kindle version of my book (every version needs its own ISBN). But they use this ASIN heavily. So, I just went that route.
This is what their FAQ says on it all:
1-23 Do I need an ISBN to publish on Kindle Direct Publishing?
An ISBN (International Standard Book Number) is not required to publish content with Kindle Direct Publishing. Once your content is published on the KDP web site, Amazon.com will assign it a 10-digit ASIN (Amazon Standard Identification Number), which is unique to the eBook, and is an identification number for the Kindle Book on Amazon.com. If you already have an ISBN for your eBook, you’ll be able to enter it during the publishing process. Do *not* use an ISBN for the print book edition.
That said, Amazon is certainly not the only digital game in town. You would alienate a large chunk of people if you only published for the Kindle.
Another leading online distributor is Smashwords — Ebooks from independent authors and publishers.
From their FAQ:
Where will my book be sold?
As an ebook publishing and distribution platform, Smashwords will distribute your books via multiple online channels, including but not limited to the Smashwords.com web site, major online retailers (Apple iBookstore, Barnes & Noble, Sony, Kobo, Baker & Taylor (operates Blio, a popular e-reading app, and also operates Axis360 which distributes ebooks to public libraries), the Diesel eBook Store, others coming), mobile phone appvendors (Aldiko on Android; Kobo on all mobile platforms) and other online venues.
Smashwords seems to be where the cool independent writers are focusing their time after CreateSpace and Kindle.
That said, this was not a simple conversion process.
You definitely have to read their style guide:
The Style Guide is very helpful. But it’s going to take you some time.
The way you indent matters. You probably will need to redo (and remap) your table of contents. In some cases they recommend stripping all formatting and starting over.
I probably spent about 4 hours reworking my book for Smashwords.
As I was working on my Smashwords edition I was under the impression that I would be using this for distribution on the Kindle (Smashwords converts your book to .mobi and can be read on a Kindle). But that’s not the case. You will want to use Kindle Direct Publishing for Kindle readers.
After I did the Smashwords formatting I thought Kindle would want something similar. But that wasn’t the case. I had to do very little to format for the Kindle.
I’m definitely glad I have my book on Smashwords.
They have some good stats that will be interesting to watch.
I also like that I can setup coupons for my book. That’s an incentive that I really wish Kindle had.
You also can give your book away for free. That’s only possible if you opt in to the KDP Select program at Kindle.
The other thing that Smashwords has that I like is a pre-release period. This is a very cool way of building up excitement about your book.
People can buy your book ahead of time. They can also get a sample. But they can’t get the book until the day it is released.
The cool thing about that is that all those built up orders will be applied to the day your book goes on sale. So it might give your numbers a little boost on that day.
It’s important to realize that Smashwords has a Premium Catalog and Standard Catalog. The Premium Catalog is where you want to be.
They say this:
Assuming your book meets our retailer’s requirements as outlined in the Style Guide, our Vetting team will approve your book for our Premium Catalog. Once your book is approved for the Premium Catalog, it will be distributed to the Smashwords retail distribution network, which includes major retailers such as the Apple iBookstore, Barnes & Noble, Sony and Kobo. Premium Catalog distribution also makes your book available to public libraries.
Again, this comes back to careful editing and having a quality cover. None of these retailers want to carry books that have too many technical errors.
ISBN on Smashwords
Smashwords says that you don’t need in ISBN to be in their distribution network. But they point out that you’ll be more successful if you do. Smashwords has its own ISBN system that is free. I went that route.
I know this is a fairly long post. But believe it or not there are still details I left out. But you’ll figure them out as you go.
My book hasn’t officially launched yet. That happens next week, September 11, 2013.
But I can already feel the value of having a book.
I’m telling you, people respect books. They get credit just for existing.
I’m not even sure how much more value a good book has over an average book.
A book is a book.
I like having a book for many reasons.
This will be one of those things that will be talked about when I’m dead and gone. “Ya know… Grandpa Sage wrote a book. It’s around here somewhere. Let me see if I can find it.”
I also like it from a marketing perspective. It’s something you can talk about and center around for a long time.
One of the tricky things about marketing is that you have to have something interesting to talk about. A book gives you that something interesting.
The question is: Will having a book get me more business?
I feel fairly confident that it will get me into more places to speak. And speaking tends to lead to some more business.
I also have been able to send my book to a lot of people. It’s an easy way to reach out to someone who you don’t know but might have a potential business interest in.
Just in its mere existence, it’s a fancy business card. It instantly makes you stand out.
People have a hard time throwing books away. So it’s likely that if I give my book to someone it will sit in their office or home for years to come.
I have a feeling, however, that where the momentum really comes is when you have multiple books.
Doing this process over and over again builds up a certain amount of energy.
Plus, now that I’ve done one book I have a much better idea of what to expect on a second book. So the process will probably go a little faster and smoother.
The Follow Up: Marketing The Book
I have several plans for marketing my book.
The first thing I did was send the book to prominent people in my industry in the form of an Advanced Readers Copy. I sent it to about 25 people and got 5 reviews back.
Each book came with a sales sheet. It looked like this:
After my first review came in (which turned out to be really awesome), I went back to the people I sent the book to and let them know that review came in. I let them know that I’d love to get their review.
That helped a lot.
I then emailed them one more time letting them know that there was a deadline to get reviews in for the final printing of the book. That helped too.
I did most of my communication through Facebook.
I was very fortunate that I’ve built relationships with these people over the years. So asking for a book review wasn’t too uncomfortable.
I then created a second sell sheet for people that I want to read the book. This is the sell sheet I’ll be using from this point forward. It looks like this:
The people I found to send the official book to were primarily from LinkedIn.
I just let them know that I had a new book coming out and I’d love to send them a copy.
I have a goal of trying to get the book to every marketing director in Northeastern Ohio.
This process is interesting because people are very willing to give you their mailing address for getting a book in return. This goes back to the power and value of a book, I think.
I included a note with each of these books letting people know that they got the book before it officially came out: September 11, 2013.
I asked them if they might Facebook, Twitter, Instagram or blog that they got the book on September 11.
My goal is to create a bit of a buzz about the book on that day.
I chose that particular day because I’m going to be at Content Marketing World moderating a track all day. I have about 50 books that I’m going to give away on September 11 at Content Marketing World.
Each of these books has the same note asking people to Tweet about the book on that day.
Finally, I’m going to lower the price of my Kindle book to $0.99 on September 11 and 12. It’s normally $3.95.
I’m going to keep the price of the printed version at the regular price of $13.95. That makes your discount price look really good.
So, as people talk about the book on September 11 I’ll let people know that they can buy the Kindle version of the book for $0.99 for 2 days.
I’m hoping that creates some buzz as well.
I’ve also made some business cards specifically for the book. I’ll be giving those out heavily for a while.
Oh, and I’m going to be using some AdWords retargeting ads for the book so that people that come to the SageRock site will know that I’ve got a book.
Ah! I almost forgot about the video. I made a music video about the book:
That was received well. I think I’m going to make another one of those.
And then next up: The book tour.
I’m planning on speaking in Vegas, New York, Akron, Cleveland and Florida.
I’m picking those cities because I already have plans on being in them soon.
Jeez. That’s a lot of stuff.
But you can look at it one of two ways.
- A book is a lot of work.
- A book is a lot of work.
It’s all how you see the value of work.
A book gives me something to talk about that people think has some sort of intrinsic value. That makes this work better than some kinds of work.
There are many things I do that people don’t have much respect for at all. That kind of work is just exhausting.
I like being useful and valued as a citizen of society.
I think a book is looked upon that way. At least I hope so.
That pretty much covers my experience to date. I hope you found this useful, especially if you are considering the book writing process.
You can learn more about the book here.
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