Search Engine Marketing News - September 8, 2009

Photo by: Daily News Papers on Flickr – Photo Sharing!

Here are the latest headlines from the last week in the Web marketing arena:

Google Domestic Trends track Google search traffic across specific sectors of the economy. Changes in the search volume of a given sector on google.com may provide unique economic insight.

Fox Juices ‘Fringe’ Re-Runs with Twitter Twist – PC World

The network will introduce this week “tweet-peats” — an on-screen scroll of Twitter messages from cast and producers that will appear during the episodes.

Google CEO Eric Schmidt On The Future Of Search: “Connect It Straight To Your Brain”

So I don’t know how to characterize the next 10 years except to say that we’ll get to the point – the long-term goal is to be able to give you one answer, which is exactly the right answer over time.

Bad Neighborhood – Link Exchange Tool

This tool will scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.

20% of Online Advertising is on Social Networks

More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%.

Digg adds nofollow to some links

We’ve added rel=”nofollow” to any external link that we’re not sure we can vouch for. This includes all external links from comments, user profiles and story pages below a certain threshold of popularity.

Official Google Webmaster Central Blog: Tips for News Search

After careful note-taking throughout our conversations, the News team and I compiled this presentation to provide [the first person to post a comment on this post that they read this gets a $10 Amazon Gift Certificate] background and FAQs for all publishers interested in Google News Search.

NFL (No Fun League) Policies Around Social Media Expand

The NFL didn’t just stop with the league itself, though. The organization also said that media attending games will be prohibited from providing game updates through social networks

eZanga Launches Display Advertising Offering – Search Marketing News Blog – Search Engine Watch (SEW)

Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their paid search campaigns by implementing a corresponding display campaign.

“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” said Richard K. Kahn, CEO of eZanga.

Global Search Numbers: That’s A Lot of Zeros

According to comScore the number of global searches in July of 2009 topped 100,000,000,000 (that’s 100 billion for the calculator crowd). The actual number is around 113,000,000,000 (ok, that’s 113 billion), which represents a hefty 415 increase over July searches from 2008.

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads – ClickZ

SpotMixer and Google also announced a YouTube contest in which small- and medium-sized businesses can win $25,000 worth of national TV advertising by submitting ads built with SpotMixer. The “TV for All” contest submission deadline is October 5, and winners will be announced on October 30.

This post was written by

Sage Lewis – who has written 333 posts on SageRock Digital Marketing Blog.
My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: http://twitter.com/sagerock My YouTube Channel is: http://www.youtube.com/sagerock