Search Engine Marketing News – September 29, 2009

Search Engine Marketing News – September 29, 2009

Picture from: Today’s News is Tomorrows History on Flickr

Here are the headlines the made an impact on me. I hope you find them of interest as well…
Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph? – Search Marketing News Blog – Search Engine Watch (SEW)

If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph?

Google Hot Trends Now in Google Search Results

The goal is for Google to show this hot trends box in the search results for any trending topics.

Udorse: Turn Your Web Photos Into Product Placements – Advertising Age – Media Morph

HOW IT WORKS: From Facebook, Udorse pulls people’s pictures and those shared by friends; it’s now working to extract photos from other social-media networks like MySpace and LinkedIn.

Click anywhere in the picture to tag the item you want to endorse, fill in a short endorsement form, and if the brand you enter is a Udorse partner, you pocket a proceed from the brand if your friends take an action the brand has agreed to pay for.

120.5 million viewers watched nearly 10 billion videos on YouTube in August 2009 – Search Marketing News Blog – Search Engine Watch (SEW)

161 million U.S. Internet users watched online video during the month, the largest audience ever recorded.

New Study: One Word Describes Affiliate Marketing via Social Networks – Craptastic!

Only 2% of US online buyers have purchased products through social networking sites.

Forrester says that we shouldn’t rely on social networks to drive purchases anytime in the next five years!

Google’s New Keyword Tool Unveils Mobile Search Volume

Advertisers seem to be really excited about Google breaking out the mobile search volume from standard search volume.

Google Maps, Whereis Direct You To Advertisers

In the coming weeks Google will put logos for fast food chains, coffee shops, hotels and travel agents on its popular maps site.

Social Media Ad Spend on the Rise

Consumer activity on social networking and blogging sites accounted for 17 percent of all time on the Internet in August 2009, up from 6 percent a year ago, Nielsen estimates. At the same time, it believes ad spending on social networking and blogging sites grew 119 percent, from an estimated $49 million in August 2008 to $108 million last month. Expressed as a percentage of total U.S. online ad spend, ad expenditures on social networking sites climbed from 7 percent in August 2008 to 15 percent last month.

Linking To Affiliates? Better Nofollow Those Links or Google Will Penalize You

So, if you have affiliate links that you have not nofollowed, you better nofollow them. If you don’t, well, then you join the ranks of sites link the one in the thread or like this site. Yes – before you all comment that we don’t nofollow our paid links, I admit it, we don’t.

Digital Media: Microsoft to Test Looking Glass Platform – Advertising Age – Digital

The idea is to connect social-media-monitoring tools to the rest of a marketer’s organization — customer databases, work orders, customer-service centers and sales data. Looking Glass will pull in a variety of feeds from platforms such as Twitter, Facebook, YouTube and Flickr and work with third-party data sources as well

Google Sidewiki Enables Comments for Every Web Site – Search Marketing News Blog – Search Engine Watch (SEW)

A new Google Toolbar feature allows web users to read and comment on any and every web site. The feature is called Google Sidewiki and is available for the Firefox and IE versions of the Toolbar.

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