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There were a lot of really interesting headlines in the Web marketing arena this past week. It seemed like every story I encountered I wanted to tell you about.
Here’s to the ever evolving Web marketing industry….
Social Media Marketing & Women | SageRock Blog
When broaching an online campaign within the social space, your message must be more than just “Hey, come to our site and buy stuff.” Instead, target the right audience, reflect thought, necessity, and personality, and never run a campaign for the sake of running a campaign.
WordPress Enters Real-Time: 7.5 Million Blogs Reach Twitter Speed
With updates as fast as Twitter, RSS could see a renaissance in terms of usage and innovation. We could be seeing new apps and developers using RSSCloud to make news instant. Real-time conversations are possible in RSS as well, meaning we could see a whole new form of blogging really soon.
Affiliate Marketers to Courts – Kill the Amazon Tax!
This started in May 2008 with New York, and quickly spread to California, Minnesota, Rhode Island, North Carolina, Hawaii, and other states. Affiliate marketing advocates were successful in stopping the laws from passing in most states, however Rhode Island and North Carolina have passed similar laws to New York.
The question is whether the vendors must collect that tax on behalf of the state. Generally, only those companies that have a physical presence — like an office or store — in the state where the purchase is made are required to collect the tax.
The new law is based on a novel definition of what constitutes a presence in the state: It includes any Web site based in the state that earns a referral fee for sending customers to an online retailer.”
Job Seekers and Social Media: Not So Perfect Together
The findings were more likely to get candidates rejected than hired: 35% of HR professionals said social networking content had caused them to eliminate a candidate, while only 18% reported deciding to employ someone based on a profile.
Now, Facebook is jumping on the @ bandwagon. If you want to reference another Facebook member in your update, use the @ symbol and start typing in their name. The twist is that the @ symbol won’t appear in the update, but it will hyperlink the name of the person you’ve tagged.
If Your Domain Includes “Google” the Search Giant is Coming For Ya!
Just ask Absolutee Inc which registered googlewebmarketing.com hoping to convince us all that it was the go-to place for, well, Google web marketing. Unfortunately for them, they didn’t think that Google might have something to say about it.
Google’s Sitelinks Within Search Result Snippets
Well, now it seems like Google is trying to put these types of links directly in the search engine snippet (i.e. the description in the search results, under the page title).
Would You Allow Google to Manage Your AdWords Account?
Google has a whole fleet of staff ready to help you set up and continue to maintain your Google AdWords account. And they do it for free. The issue is, at least according to the stories in the thread, they don’t manage the accounts as effectively or as smart as you would yourself or as a professional PPC management company. At least, those are the overwhelming opinions in the thread.
Facebook Lite Lights Up in US and India
The new service is designed for slower connections and to help foster the immense international growth that Facebook is experiencing.
Connect Propelled Facebook Past MySpace
The number of websites participating in Facebook Connect has grown quickly to over 15,000 websites (globally) including CNN.com, NBC.com, ABCNews.com, Hulu, WashingtonPost.com, The Huffington Post, and others.
Now, Google has updated the alert so that you can play the message directly in your Gmail acocunt. In order to access the new feature, you need to turn on the Google Voice Player in the Gmail Labs tab.
This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.
Google Makes Search Bigger With Larger Search Box
The box is bigger, the text when you type is bigger and the search suggestions are bigger.
Google Base Feeds Can Now Include YouTube Video Demos for Product Search
The Google Base Blog announced that Google Base data feeds now support a new YouTube attribute that allows you to define if the product has a video demo on YouTube.
Have a Facebook Page? Post on Tuesdays
Perhaps even more important than when to post is when not to post: if you’re trying to get people to click, don’t post on Thursday, Friday or Saturday.
Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links – Search Engine Guide Blog
A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.
Warning: Marketers Are Watching Your Children
Not every software provider is engaging in the practice, but EchoMetrix Inc’s Sentry and FamilySafe brands are called out in particular. Because the software “listens” to the instant messenger conversations of kids, it’s able to package that information for marketers interested in learning of the latest trends of this young demographic.
Longer Domain Registration Does Not Increase Google Search Engine Rankings
A bunch of TLDs do not publish expiration dates — how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time
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So, who has the best influence? Is it the person with the most ReTweets? Is it the person with the most responses to an average Tweet?
Most recent posts by Sage Lewis
- DON'T DO NOTHING! - February 10th, 2012
- The new thing: Your customer - February 8th, 2012
- An Agency Is Not One Person - February 6th, 2012
- Don't End Up Like Saddam Hussein - February 3rd, 2012
- 3 Points I Want To Make At My OMS Workshop #OMS12 - February 1st, 2012
