Picture from: Weekly World News #001 on Flickr
Here are the latest news headlines I found interesting in the Web marketing world.
Enjoy!
Clicks on display ads have seen a decline. In the 2007 study, 32% of internet users clicked on ads. In 2009, just 16% clicked. 8% of the Internet user base accounts for 85% of the click
Google Adds New Search Options
You can filter your results now by:
* Past hour
* Specific date range
* Shopping info—whether you want to see more or less
* Pages you’ve visited (or not)
* Sources, including blogs, books and news
Bloggers Face $11k FTC Fines For Not Disclosing Paid Endorsements
the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.
And one of her findings jumped off the page. She said, “Don’t use formatting. Many portal sites don’t accept it. (For the technical folks, we’re talking about XHTML.) Ditch the bullets, the itallics and bold type. It complicates the code and makes it more difficult for your release to be syndicated. ”
Corliss added, “Use social media and multimedia elements in your PR strategy, not your press releases.”
Twitter Blog: Soon to Launch: Lists
The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.
AdSense for Feeds: A small yet noteworthy change to our item stats link serving
As of today we are changing this to be a “301 Permanent Redirect” because we’ve looked at the traffic enough to tell that there some benefit to changing this to a “301 Permanent Redirect” – in that some search engines that index the feeds themselves will consider these to be additional links that should be used in determining the popularity of your site.
66% Americans Don’t Want Ad Tracking…or “2 for 1″ on Coke 12-Packs
66 percent that said tailored ads were “not OK,” an additional 7 percent said such ads were not OK when they were tracked on the site. An additional 18 percent said it was not OK when they were tracked via other Web sites, and an additional 20 percent said it was not OK when they were tracked offline.
It’s Froogle, No It’s Google Products, No It’s Google Base, No It’s Google Merchant Center
The Google Merchant Center will replace Google Base for those who submit products through Google Base.
So what is Google Base for? Well, anything else that you want to submit data to Google. Other data includes upload real estate, jobs and vehicles.
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- Digital Akron now in person & online - January 25th, 2012
