Search Engine Marketing News - October 26, 2009

Search Engine Marketing News – October 26, 2009

Hi all,

Here are the latest headlines for you to check out. I think the two that really jump out at me this week are Twitter on Bing and Aardvark.

Oh, and if you had a really sweet site on GeoCities… yeah… that’s gone.

Enjoy!

46% of Local Searchers Visit Businesses In-Store – Search Marketing News Blog – Search Engine Watch (SEW)
Geesh! Facebook Sure Gets A Lot of Pageviews

Facebook accounts for 25% of U.S. online pageviews.

YouTube Lets Marketers Think Global or Act Local at WaWa Hoagiefest – Search Marketing News Blog – Search Engine Watch (SEW)

What were the results? Their campaign:
– Generated interest and awareness of the Hoagiefest 2009 promotion;
– Drove over 500,000 unique visitors to the campaign microsite;
– Received CTRs 500% higher than typical rates from other placements; and
– Achieved a cost of $7 per hour of site interaction time.

Social Sites Send Fewer, but More Loyal Visitors than Search

Studying 33 million uniques across its publisher network last month, Chitika used the criterion of four or more visits over the course of a week to indicate a loyal visitor. They found that Facebook and Digg had the best loyalty rates

Flickr! It’s made of people! « Flickr Blog

People in Photos lets you add a member to a photo, find photos of people you know, and manage which photos you’re in.

Google’s Social Search for You and Yours

There’s a new Google product called “Social Search” that is launching soon in Google Labs. This is a new feature that allows you to see results for queries from people in your social network. This works by using your Google Profile. If you fill it out with the other social networks you’re a member of, such as FriendFeed, Google will scan who you are connected to and give your results from those people.

Google Also Getting Access To Twitter – Search Marketing News Blog – Search Engine Watch (SEW)

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results.

Bing Twitter
AT&T Activates Citizen-Shills to Oppose Net Neutrality

It appears that proponents of net neutrality–and AT&T’s detractors–have jumped on a single line of the wordy memo:
We encourage you, your family and friends to join the voices telling the FCC not to regulate the Internet. It can be done through a personal email account by going to www.openinternet.gov and clicking on the “Join the Discussion” link.

Astroturfing – Wikipedia, the free encyclopedia

Astroturfing is an English-language euphemism referring to political, advertising, or public relations campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular “grassroots” behavior.

Yahoo Revenue Down 12%, Net Income Up 244%

Even with lower revenue, they ended up with a substantially higher net income

Aardvark Launches Website: Social Search Meets Answers Site Mashup – Search Marketing News Blog – Search Engine Watch (SEW)

Here’s how it works.
Type in your question and wait for a response. People in the Aardvark community will answer it. You’ll get an email when they do. You can also answer other people’s questions.

Yahoo! Search Blog » Blog Archive » Site Explorer Update: Brand New Dashboards, Now With More SearchMonkey

We’ve also included Yahoo! Search keyterms and Delicious bookmark information for this page. Site Explorer gives you a great way to explore all sorts of metadata about your pages, whether it comes from SearchMonkey, Delicious, or our term extraction code.

Google Analytics Unveils 7 Major Updates – Search Marketing News Blog – Search Engine Watch (SEW)