Photo from: good news? on Flickr
Hi all,
There appears to be a lot of interesting news this week. Here it is in all its glory:
Yahoo Site Explorer Adds Key Terms, Delicious Activities, Delicious Tags & SearchMonkey Objects
The new data is on the summary page and includes:
* Key Terms
* Delicious Activities
* Top Delicious Tags
* SearchMonkey Objects
Google Confirms Higher Click Through Rate As Result of Ads Position To Free Listings
We changed the maximum width, decreasing the spacing between the search results and the right hand side ads on wide screen. With that it increased the click-through rate on the right hand side ads and I think we did that some time around the second week in August.
Yahoo! will exit Search Submit at the end of 2009.
Google Gives a Thumbs-up to Reputation Management
Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation.
Sorry, Yahoo, You DO Index The Meta Keywords Tag
The test was simple. I placed a unique word in the meta keywords tag on the home page of Search Engine Land. This word — xcvteuflsowkldlslkslklsk — generated no results on Yahoo when I looked earlier this week. Today, when I searched, it brought back the Search Engine Land home page. Thus, Yahoo indeed indexes the content of that tag.
Google is Finally Killing PageRank
We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.
Quickly Share Private YouTube Videos
They are required to have a YouTube or Google Account, but you don’t need to know what their account name is – you just send them the URL.
comScore Releases September 2009 U.S. Search Engine Rankings – comScore, Inc
In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting for 64.9 percent search market share. Microsoft Sites grabbed 9.4 percent market share, representing a slight gain versus August.
Inside AdWords: New AdWords Bidding Tutorial
Bid Simulator takes some of the guess work out of cost per click (CPC) bidding by estimating the number of clicks or impressions you could have received if you had used a different maximum CPC bid.
LinkedIn Reaches 50 Million Users Worldwide – Search Marketing News Blog – Search Engine Watch (SEW)
This morning, LinkedIn reached the milestone of 50 million members. CEO Jeff Weiner says that about 50% of the users are from the U.S. and the other half from the rest of the world.
Previous ad insertions had been static, where the ads had to be placed into the content before hand, the new technology allows the ads to be inserted on the fly.
The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter
Google AgencyLand is a free learning and resource platform to help agencies and third-party partners stay current on digital media, and plan, execute, and manage advertising campaigns using Google solutions.
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