Search Engine Marketing News – May 26, 2009

Here’s all the news I found particularly interesting from the past week:

Why Google Doesn’t Index @ Signs

It stems from not wanting to index email addresses

Google Web Search’s New Click Tracking

If you look at the source code, it looks like Google is using some type of JavaScript to track the click.

Twitter Counting on Tools, Not Ads, For Revenue

Twitter believes they can stay ad-free by developing various add-on tools and services for the businesses and professional users of Twitter

Hitwise Intelligence – Heather Dougherty – North America

Overall, visits to search engines increased 8% on April 2009 as compared to the previous year

Traffic Referral Share Drops for Paid Search While Organic Gains – Search Marketing News Blog – Search Engine Watch (SEW)

This should not be thought of as a drop in paid search traffic. In fact, the opposite is true. But if you’re looking at the pie of what drives traffic to a site, paid search’s slice has become smaller.

adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads – Search Marketing News Blog – Search Engine Watch (SEW)

Site performance reports enable advertisers to view how their Content Ads are performing on a given website.

Google Mobile Keyword Tool

Go ahead and use the keyword tool as you normally would, but check it out: the search volumes and cost per click data are associated with mobile and not with standard search.

AdWords Agency Blog: Insight, now downloadable

You can find the download option under select reports in YouTube Insight, within your YouTube account.

YouTube Biz Blog: Google Analytics Now Providing Data on YouTube Brand Channels

Brand channel owners can track metrics such as how long visitors stay, repeat visits, bounce rate, and page views per visitor. For those who want to tailor their videos to a specific audience, Google Analytics also provides data about where viewers are located geographically and what languages they speak.

Official Google Blog: Faster is better on Google Suggest

we’re introducing more features to Google Suggest to help you make your searches even faster. These features are rolling out gradually, so you should be able to see them soon.

Want Your Listing to be Approved in DMOZ? Use Real Titles

Jim Noble, an experienced DMOZ editor, said:

we need to amend almost all suggested titles & descriptions to make them guidelines compliant anyway. Of the tens of thousands of sites I’ve listed in DMOZ over the years, I guess I’ve only accepted around 50 without change.

When faced with a pool of listing suggestions, some spammy and some not, and limited time, guess which ones I process first :).

Photo from: NBC News Van on Flickr – Photo Sharing!

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