I wasn’t able to put the news together for you last week. So here is two week’s worth of news for your viewing pleasure.
Google AdSense Dumps Video Ads, Saw It Coming
After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.
That’s changing, however, as Google rolls out the ability to view these complete maps by including them in the search results.
Google Releases Major Blog Search Blogroll Algorithm Update
We have launched a ranking change that reduces the number of results that are returned because of blogroll matches.
What Attributes Make Up a Good Web Directory?
The obvious directories that come to mind to submit to are dmoz.org and Yahoo’s directory. But many people like Best of the Web as well.
Here are just some points, off the top of my head, to look for when evaluating a directory…
Unpausing Google AdWords Campaigns Can Activate Deleted Campaigns
When they restarted paused campaigns by clicking ‘resume all,’ Google also resumed deleted campaigns, with all adgroups and ads deleted too!
How Do We Choose?
We’ve explained that the Suggested Users list is a bit like your local book store’s staff picks but there’s a little more to it than that
Google Rolls Out Longer Snippets and New Search Refinements
Google Updates Insights for Search Keyword Metric Tool
New data sources
Category suggestion
Metros for the U.S.
Twitter Blog: Check Out ExecTweets
So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media—they’ll fix you up right. Check out their first project in conjunction with Microsoft, Exectweets.com
Salesforce.com Adds Twitter Analytics to CRM Offering
Within Salesforce, you’ll be able to search for any relevant “tweets” — for example, complaints about a broken phone — track any responses, and then use the company’s Twitter account to respond yourself. Of course, you can already do all of those things within Twitter, but this makes the process more convenient, and, more importantly, allows you to capture that information and respond, all within a single application, one that lets you perform similar tasks on Facebook and elsewhere.
Advertisers, Publishers & Affiliates Scared Over Proposes California Tax Law
The conclusion I drew after reading the law is that since AdSense directly refers customers via links, as do the AdWords ads showing in the SERPs, it’s therefore theoretically possible that anyone using Google as an advertising vehicle could be subject to CA tax.
Proof Google Treats Underscores & Hyphens Differently?
underscores (i.e. domain.com/file_name.html) was treated as a single word (i.e. filename) and hyphens (i.e. domain.com/file-name.html) was treated as two words (i.e. file name).
I like text search services because someone else does the searching while I go on with my business.
Google Checkout Now Offers Subscriptions – Search Marketing News Blog – Search Engine Watch (SEW)
SpiralFrog Croaks; a Warning to Other Ad-Supported Sites?
It’s hard to find a company that provides music or videos and is actually raking in the cash from their ad revenue. Know of any?
Is Social Networking Slowing Down the Generational Lines of Communication?
Let’s start by discussing the three vastly different generations, GEN Y, GEN X and Baby Boomers. All three have very different styles of communication they prefer. Baby boomers generally rely on face-to-face and phone communication. GEN X use email, cell phones and some instant messaging (IM), and GEN Y like to text and IM primarily. These three communication differences create serious ripples in the lines of communication for many businesses and social marketers alike.
It seems daily usage among unique users has grown over 100% from January of 2008 to January of 2009.
Stumpedia Launches New Advertising Model – Pay Per Chat | SearchRank Blog
The Pay Per Chat advertising platform is equally as simple. Advertisers can very quickly decide which terms they want to target without having to create multiple ad groups and creatives. Users searching Stumpedia will only see the Pay Per Chat box if an advertiser has selected the specific term the user searched for.
The Karcher Group (TKG) is gearing up for its 7th season of SEO seminars with a new seminar website and new content for the attendees! Registration is open for two upcoming SEO seminars:
Columbus, Ohio – May 1st
Akron, Ohio – May 29th
Although the search engines are currently working on improving their indexing of Flash content, Adobe advises that at this point, it’s still best to offer them an HTML representation of the content.
Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.
Google Has a 500 Sitemaps File Limit Per Account
You can get around this limit by including your Sitemap files in Sitemap Index files (with 500 websites/account, you could use a single Sitemap Index file per site to cover all of them),
Google Launches Certified Ad Manager Consultants
But Google just announced a certified Ad Manager program. There are currently four companies listed as certified consultants. I assume if you want to be a certified Ad Manager consultant, you would need to contact Google.
Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned
Only 25% of companies are spending more than $100k a year on social media
Google Analytics Stores Data for 25 Months
Anna from the Google Analytics team said, “data is stored for at least 25 months
Photo by: Flickr Photo Download: Neon signs, Mansfield, Ohio – City News and Coney Island Diner
Most recent posts by Sage Lewis
- Don't End Up Like Saddam Hussein - February 3rd, 2012
- 3 Points I Want To Make At My OMS Workshop #OMS12 - February 1st, 2012
- How to double the size of your company in one year - January 30th, 2012
- A Surprise Attack Interview with Greg - January 27th, 2012
- Digital Akron now in person & online - January 25th, 2012
