Search Engine Marketing News – March 30, 2009

I wasn’t able to put the news together for you last week. So here is two week’s worth of news for your viewing pleasure.

Google AdSense Dumps Video Ads, Saw It Coming

After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

Google Maps Enables Search for Complete User-Generated Maps – Search Marketing News Blog – Search Engine Watch (SEW)

That’s changing, however, as Google rolls out the ability to view these complete maps by including them in the search results.

Google Releases Major Blog Search Blogroll Algorithm Update

We have launched a ranking change that reduces the number of results that are returned because of blogroll matches.

What Attributes Make Up a Good Web Directory?

The obvious directories that come to mind to submit to are dmoz.org and Yahoo’s directory. But many people like Best of the Web as well.

Here are just some points, off the top of my head, to look for when evaluating a directory…

Unpausing Google AdWords Campaigns Can Activate Deleted Campaigns

When they restarted paused campaigns by clicking ‘resume all,’ Google also resumed deleted campaigns, with all adgroups and ads deleted too!

Twitter Blog: Suggested Users

How Do We Choose?

We’ve explained that the Suggested Users list is a bit like your local book store’s staff picks but there’s a little more to it than that

Google Rolls Out Longer Snippets and New Search Refinements

Google Updates Insights for Search Keyword Metric Tool

New data sources
Category suggestion
Metros for the U.S.

Twitter Blog: Check Out ExecTweets

So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media—they’ll fix you up right. Check out their first project in conjunction with Microsoft, Exectweets.com

Salesforce.com Adds Twitter Analytics to CRM Offering

Within Salesforce, you’ll be able to search for any relevant “tweets” — for example, complaints about a broken phone — track any responses, and then use the company’s Twitter account to respond yourself. Of course, you can already do all of those things within Twitter, but this makes the process more convenient, and, more importantly, allows you to capture that information and respond, all within a single application, one that lets you perform similar tasks on Facebook and elsewhere.

Advertisers, Publishers & Affiliates Scared Over Proposes California Tax Law

The conclusion I drew after reading the law is that since AdSense directly refers customers via links, as do the AdWords ads showing in the SERPs, it’s therefore theoretically possible that anyone using Google as an advertising vehicle could be subject to CA tax.

Proof Google Treats Underscores & Hyphens Differently?

underscores (i.e. domain.com/file_name.html) was treated as a single word (i.e. filename) and hyphens (i.e. domain.com/file-name.html) was treated as two words (i.e. file name).

The KGB is Available to Answer Your Questions (Via Text Search) – Search Marketing News Blog – Search Engine Watch (SEW)

I like text search services because someone else does the searching while I go on with my business.

Google Checkout Now Offers Subscriptions – Search Marketing News Blog – Search Engine Watch (SEW)
SpiralFrog Croaks; a Warning to Other Ad-Supported Sites?

It’s hard to find a company that provides music or videos and is actually raking in the cash from their ad revenue. Know of any?

Is Social Networking Slowing Down the Generational Lines of Communication?

Let’s start by discussing the three vastly different generations, GEN Y, GEN X and Baby Boomers. All three have very different styles of communication they prefer. Baby boomers generally rely on face-to-face and phone communication. GEN X use email, cell phones and some instant messaging (IM), and GEN Y like to text and IM primarily. These three communication differences create serious ripples in the lines of communication for many businesses and social marketers alike.

Mobile Internet News & Info Grows 107%, Mobile Social Grows 427% in 1 year – Search Marketing News Blog – Search Engine Watch (SEW)

It seems daily usage among unique users has grown over 100% from January of 2008 to January of 2009.

Stumpedia Launches New Advertising Model – Pay Per Chat | SearchRank Blog

The Pay Per Chat advertising platform is equally as simple. Advertisers can very quickly decide which terms they want to target without having to create multiple ad groups and creatives. Users searching Stumpedia will only see the Pay Per Chat box if an advertiser has selected the specific term the user searched for.

SEO Seminars Coming to Columbus & Akron in May | Search engine optimization expertise from Cleveland SEO

The Karcher Group (TKG) is gearing up for its 7th season of SEO seminars with a new seminar website and new content for the attendees! Registration is open for two upcoming SEO seminars:

Columbus, Ohio – May 1st
Akron, Ohio – May 29th

Adobe Launches SEO Technology Center for Flash – Search Marketing News Blog – Search Engine Watch (SEW)

Although the search engines are currently working on improving their indexing of Flash content, Adobe advises that at this point, it’s still best to offer them an HTML representation of the content.

Yahoo Adds Targeting to Search and Content Ads – Search Marketing News Blog – Search Engine Watch (SEW)

Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.

Google Has a 500 Sitemaps File Limit Per Account

You can get around this limit by including your Sitemap files in Sitemap Index files (with 500 websites/account, you could use a single Sitemap Index file per site to cover all of them),

Google Launches Certified Ad Manager Consultants

But Google just announced a certified Ad Manager program. There are currently four companies listed as certified consultants. I assume if you want to be a certified Ad Manager consultant, you would need to contact Google.

Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

Only 25% of companies are spending more than $100k a year on social media

Google Analytics Stores Data for 25 Months

Anna from the Google Analytics team said, “data is stored for at least 25 months

Photo by: Flickr Photo Download: Neon signs, Mansfield, Ohio – City News and Coney Island Diner

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About Sage Lewis

My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: http://twitter.com/sagerock My YouTube Channel is: http://www.youtube.com/sagerock