Search Engine Marketing News – March 3, 2009

Every week I go through all of the search marketing industry blogs and and news portals to pull out the news that is most valuable for the SageRock Team.

I send it out each week to make sure everyone is on top of all the happenings in our industry. If there is one thing you can say about our industry, it is always significantly changing.

I pull out the headlines that I think will matter most to the SageRock team. I typically don’t include corporate changes at companies or general gossip. I just try to get the team to news that will mean the most to them and their job at SageRock.

I thought I might start including those headlines here as well. You might find them interesting and useful too.

This is a relatively light week in the news. There weren’t a lot of big shakeups or changes.

Here are those news stories I felt the team would find must interesting and useful:

Ryanair Hits Reputation Turbulence; Apparently Doesn’t Care

“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.

“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel”.

Facebook, MySpace Become Mainstream Marketing Vehicles

According to AdAge, new reports from comScore suggest that over 50% of American Facebook users, and 44% of MySpace users, are actually over 35 years old. It goes further to confirm the largest age demographic on both of these social media platforms is now between 35 and 44.

B2B Buyers Dig Social Media

91% of these decision-makers consume social media including blogs, video, and customer reviews.

Google Joins Twitter, The Online World Goes Haywire

yesterday, Google joined Twitter at http://twitter.com/google and the online world went berserk. Google has 26,093 right now and it is growing. Yahoo http://twitter.com/yahoo only has 4,709 and they have been on Twitter for a while, and Live Search http://twitter.com/live_search only has 1,434 followers. Let’s not forget Ask.com http://twitter.com/askdotcom with a whopping 94 followers.

U.S. Online Search Behavior Mimicks Economy – Search Marketing News Blog – Search Engine Watch (SEW)

Searches for terms like coupons, unemployment and bankruptcy are experiencing triple digit growth.

Google Webmaster Central Launches YouTube Channel – Search Marketing News Blog – Search Engine Watch (SEW)

Google Website Optimizer launched a channel while Google AdWords added four videos about their display ad builder.

Now Google Webmaster Channel is getting in on the action. You can find the channel here.

Ask.com Implements Canonical URL Tag – Search Marketing News Blog – Search Engine Watch (SEW)

Basically, you’ll want to place the tag on all the dup pages to point it to the original content.

Social Media Year over Year Stats – Search Engine Guide Blog

Twitter visitors Up over 750% from last year
FriendFeed visitors Up over 3100% from last year
Facebook visitors Up over 85% from last year:
Digg visitors Up 91% from last year
Stumbleupon visitors up over 180% from last year:
MySpace visitors Down nearly 10% from last year:
HotorNot.com visitors Down 67% from last year:
Technorati visitors Down 35% from last year:
Bloglines visitors Down 21% from last year:
Friendster visitors Down 11% from last year:

Craiglist Adds NoFollow Meta Tag To Pages

If you view the source of the listing pages, you should see in the header of the pages.

Paid posts should not affect search engines

That means that now is a great time to send us reports of link buyers or sellers that violate our guidelines. We use that information to improve our algorithms, but we also look through that feedback manually to find and follow leads.

Google Starts Emailing Webmasters Regarding Web Site Issues Again

Today, I see a WebmasterWorld thread that notes someone received an email from Google, notifying his site was hacked and thus delisted from Google until the hack is removed. The email says that he should login to Webmaster Tools, validate his site and confirm these details. Then remove the hack and clean up the site, and then submit a reconsideration request. In addition, the email gave specific details on how his site was hacked and what mess the hack left on his site.

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