Search Engine Marketing News – June 8, 2009

Here are the search engine marketing headlines from the last week that I thought were most interesting:

Submit Your Entries for the 2009 Search Engine Watch Awards – Search Marketing News Blog – Search Engine Watch (SEW)

Facebook Launches New Payment Terms; Begins Phasing Out Regional Networks – Search Marketing News Blog – Search Engine Watch (SEW)

Facebook also places you in a location-based network. Many of these are so large, they’re pointless.

Google Squared Is Live: What SEOs & Searchers Need To Know

Google Squared tries to take the unstructured nature of crawling the web and making it into structure data. In some cases it does a nice job, but in many cases, it fails completely or it shows false information.

Detailed Look At Google’s New Local Business Center Analytics

Microsoft’s adCenter Team Answers Your ProBING Questions – Search Marketing News Blog – Search Engine Watch (SEW)

It will not change adCenter at all. The number of ads shown will remain the same. The mainline ad rules remain the same. Ad position will not change (at least not just because of a rebrand – your bidding is what affects your ad position). There will not be any new ad units.

Google Changes Course on Nofollow – Search Engine Watch (SEW)

Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer “saved” to be used by other links on the page. It just “evaporates,” according to Cutts. Rand Fishkin at SEOmoz has some visual aids to help describe the process.

NoFollow To Cause Revolt: Wasted PageRank via Sculpting & JavaScript Links Require NoFollow

In any event, Danny goes on to explain that Google now crawls and indexes links within JavaScript’s “onClick” events. Using JavaScript for links you don’t want Google to find, for example, text ads, was a great solution. Now, it Google indexes those links, and that means, you need to slap on the nofollow attribute on those links or possibly be penalized in the future.

Newspaper Ad Revenue Drops a Shocking $2.6B in Q1

Twitter Study Shows that Tweets are Few and Far Between

Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production.

Photo from: News from Orroral, the Sydney mail, Saturday, June 15, 1867 on Flickr – Photo Sharing!

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