Search Engine Marketing News – June 1, 2009

Here are the past week’s search marketing headlines that jumped out at me:
Ask.com Will Not Renew Contract with LookSmart – Search Marketing News Blog – Search Engine Watch (SEW)

This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart’s Company Publisher Solutions revenue in Q1 2009 alone.

The partnership between the two companies began in May 2005. The current contract expires on December 31, 2009.

Version Two of Local Search Ranking Factors Released

A must read for all SEOs and all businesses that run local operations.

Social Media Doesn’t Drive Purchases?

Fewer than 5% of consumers age 18-34 “regularly turn to these sites for guidance on purchase decisions” on various product categories.

This is a survey, not an empirical experiment. This only shows us what people think they think, not necessarily what they’re actually thinking, reading, doing (and influenced by). . . .

Introducing Bing

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service,

Spam Invades Gmail Users

If you take a look at the Gmail Help Forum you will notice dozens of threads with hundreds of posts about Google’s spam filter failing in a major way. In addition, you can see hundreds of tweets about the issue this morning as well.

99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter
Omniture Launches Facebook Analytics Solution – Search Marketing News Blog – Search Engine Watch (SEW)

But unlike SEO and SEM, social media has been notoriously difficult to measure. App Measurement for Facebook attempts to fill this void.

Home Buyers More Likely to Search Online than Newspapers for Open House Listings – Search Marketing News Blog – Search Engine Watch (SEW)

Both the Trulia.com site and our iPhone application allow home buyers to search for open houses in neighborhoods that interest them, plus they can sign up for email alerts on our website letting them know when new open houses are listed. The print newspaper can’t offer that type of experience.”

74% of Employees Agree Their Social Media Antics Can Ruin Your Company’s Reputation

Google Didn’t Kill the Analytics Industry; Expected to Reach Almost $1B by 2014

The US web analytics market will grow to $953 million by 2014–a healthy 17% compound annual growth rate

Photo from: Lo que ayer fué noticia / Yesterday’s news on Flickr – Photo Sharing!

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