Here are the latest Web marketing headlines that meant something to me. Hopefully you find them interesting too.
Search Ads Less Helpful than TV, Newspaper
# 37% said television ads were most helpful in purchase decisions
# 18% said newspaper ads
# 14% said search engine ads
# 3% said radio ads
# 1% said Internet banner ads
Inside AdWords: Google Ad Planner has a new look
we’ve given Google Ad Planner a facelift. Starting today, you can find sites and manage your media plans even faster with the redesigned Google Ad Planner interface.
FeedBurner Adds Custom Email Subject Lines
Zillow saw a 67% increase in unique visitors while Trulia saw a 40% increase in uniques.
YouTube Launches Call-to-Action Overlay – Search Marketing News Blog – Search Engine Watch (SEW)
With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes.
Example Of Google Penalty Email Over Hidden Text
The email specifically shows the webmaster which guidelines they are breaking, in this case, hiding text.
Hulu Commands as Much as TV, and 10% of Online Video Ads
“The reason people are paying such a high premium for these ads on the Internet is they do have a captive audience,” Poltrack said. “You know you have eyes on the screen.”
Photo from: Foggy news… on Flickr – Photo Sharing!
