Search Engine Marketing News – July 6, 2009

Here are the latest Web marketing headlines that meant something to me. Hopefully you find them interesting too.

Search Ads Less Helpful than TV, Newspaper

# 37% said television ads were most helpful in purchase decisions
# 18% said newspaper ads
# 14% said search engine ads
# 3% said radio ads
# 1% said Internet banner ads

Inside AdWords: Google Ad Planner has a new look

we’ve given Google Ad Planner a facelift. Starting today, you can find sites and manage your media plans even faster with the redesigned Google Ad Planner interface.

FeedBurner Adds Custom Email Subject Lines

Real Estate Search Sites See Big Growth in the First Half of 2009 – Search Marketing News Blog – Search Engine Watch (SEW)

Zillow saw a 67% increase in unique visitors while Trulia saw a 40% increase in uniques.

YouTube Launches Call-to-Action Overlay – Search Marketing News Blog – Search Engine Watch (SEW)

With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes.

Example Of Google Penalty Email Over Hidden Text

The email specifically shows the webmaster which guidelines they are breaking, in this case, hiding text.

Hulu Commands as Much as TV, and 10% of Online Video Ads

“The reason people are paying such a high premium for these ads on the Internet is they do have a captive audience,” Poltrack said. “You know you have eyes on the screen.”

Photo from: Foggy news… on Flickr – Photo Sharing!

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Sage Lewis

My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: My YouTube Channel is: