Search Engine Marketing News – July 27, 2009

Have you see those commercials where the telecommuting guy is on some island with his family? He does a client conference call or something in between romps in the ocean and building a sand castle with his kid.

I want to be that guy. So today I’m trying it.

I’m at Soak City at Cedar Point.

The huge plus is that they have electric outlets at every light pole. The down side is that all the glorious sun is bleeding out my screen so I can barely make out anything I’m writing.

We have the season pass at Cedar Point. So this is kind of our home away from home. We love it here. If I can get some work done up here I probably would come even more.

Next time I’ll bring an umbrella.

At any rate, here is all the latest and greatest SEM news

Latest Click Fraud Report Lands on My Desk With a FUD

The overall industry average click fraud rate was 12.7%. That’s down from 13.8% for Q1 2009 and from the 16.2% rate reported for Q2 2008.

Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully available in the coming weeks, with some advertisers having access to the feature starting today.

If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords.

The Associated Press to Play Whack-A-Mole with Scrapers

Each article — and, in the future, each picture and video — would go out with what The A.P. called a digital “wrapper,” data invisible to the ordinary consumer that is intended, among other things, to maximize its ranking in Internet searches. The software would also send signals back to The A.P., letting it track use of the article across the Web.

The photo is from the Soak City Cedar Point web site linked to above.

Most recent posts by Sage Lewis

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