Here are the latest search marketing headlines that really jumped out at me over the last week.
There seemed to be a lot of stats out last week. As a general rule, they were really good for online marketing and really bad for offline marketing.
Rosetta Stone, the Arlington language-learning software firm, said yesterday it has filed a lawsuit against Google for trademark infringement, alleging the Internet search giant allowed other companies to use Rosetta Stone’s trademark brand for online advertisements without permission.
“Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition and brand loyalty,” Michael Wu, general counsel of Rosetta Stone, said in a statement.
RootZoo said in its complaint that it asked Facebook for its log files and a refund, and that Facebook refused to comply with either request.
Now, next to the map included at the top of the search results are images.
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago.
The Toolbox is an organized set of tools for the entire Bing™ community. It’s a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.
Bing saw growth every week in the month of June.
Last month, StumbleUpon unveiled Su.pr, a tool that shortens URLs but also enables the submission of links to StumbleUpon while also offering the option to simultaneous update Twitter and Facebook.
They attribute the decline to difficulties over at MySpace, as they try to maintain a presence in a niche being taken over by Facebook and the yet-to-be monetized Twitter.
A tip to you SEOs out there. If you are asking for advice in a public forum, please be more discrete. Use URL shortening services, to mask the URL and be upfront with those helping you that you don’t want the client to know you are asking for advice. But more importantly, do not say you think the site is doomed. But even more importantly, above that, if you think the site is doomed and you can’t fix it, don’t charge the client money when you think you can’t help – that just seems ethically wrong.
McMahon also believes that by keeping quiet about YouTube’s hidden benefits and by allowing the misconception of it as a deeply unprofitable business to circulate, things work very nicely in Google’s favour when it comes to negotiating with copyright holders in the world of TV, movies and music.
This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let’s face it: customers are only looking for directions from their specific location.
One major reason for the little guys still holding some ground is the classifieds.
In fact, a whopping 60% of marketers plan to take money away from traditional marketing and spend it on interactive ads instead.
And, if you’re a search marketer, Forrester has great news for you! As much as 59% of that interactive spend will go towards SEO and PPC, with both niches likely to double in size over the next 5 years!
“Without Twitter, the world might have known little more than a losing candidate accusing the powers that be of alleged fraud. Without Twitter, the people of Iran would not have felt empowered and confident to stand up for freedom and democracy. They did so because they knew the world was watching. With Twitter, they now shout hope with a passion and dedication that resonates not just with those on their street, but with millions across the globe.”
While 7% of CMOs plan to spend less on social media, 47% plan on increasing their spend in this area! The same goes for web site development, online advertising, and email marketing–all seeing more budget increases than decreases.
iStrategyLabs spent the last six months collecting user demographic data and discovered the number of users over the age of 55 soared from 1 million to nearly 6 million. During the same 6 month period, high school and college users dropped by as much as 22%!
The agency estimates that Internet ad spending will expand 10.1% in 2009, an increase of more than 1.5 percentage points over its last forecast in April.
Photo from: The News on Flickr – Photo Sharing!