The photo above is a screen capture of Open Site Explorer. It’s a new tool by SEOMoz that gives you a ton of link information. It’s currently available to anyone. But it will be a subscription tool soon. So you might go take a look at it.

I’ve played around with it and it’s definitely impressive. I found comparing myself to my competitors very eye opening. You might try the same.

There is more information about Open Site Explorer below, along with a lot of other pretty interesting news from the week.

Enjoy!

Gmail: Now Serving Ads Based on Other Emails

Now, instead of serving only marginally relevant ads beside your emails, they’ll go back and look at the last email you viewed and use those ads again.

84% of Marketers to Shift Portion of Direct Marketing Budgets to Social Media

Alterian suggests that 66% of marketers plan to invest in social media over the next 12 months, but only 36% plan to monitor and analyze the success–or failure–of their efforts.

The New York Times Announces Plans for a Metered Model for NYTimes.com in 2011 – Yahoo! Finance

The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number.

Search Continues to Grow: Showing 46% Growth YoY, comScore

comScore released their search growth report and it showed searches have grown 46% worldwide. The U.S. grew 22% from December 2008 to December 2009, with 22.7 billion searches. China followed with 13.3 billion searches, but only grew 13% year over year.

Yahoo Search Advertisers Rejoice Over New Network Distribution Feature

Yahoo launched a feature named Network Distribution that gives advertisers that control

SEOmoz | One Giant Leap for Link Data: Announcing Open Site Explorer + Page/Domain Authority Metrics

The new tool, Open Site Explorer, makes gathering, sorting and exporting link data easier than ever. It’s built with speed and accessibilty at the forefront and provides a tremendous amount of information about the links to any page or site.

Study on Google Personalized Search & Re-Ranking Shows Minor SEO Changes

We shouldn’t be changing how we approach things ultimately… Above the fold is the real estate that’s prime (what else is new?). It may be the measuring that we will have to adapt. You will need to find ways to check rankings from a few locales and discern a mean average instead of a definitive placement.

A Canonicalizable Tool

The tool is named canonicalizable tool and it basically shows you potential canonicalization issues with your home pages.

Retail Boosts Search Spend in Efficient Frontier’s Q4 2009 Report – Search Marketing News Blog – Search Engine Watch (SEW)

# SEM spend will grow 15-20% in 2010.
# Market competition should recover, spurring volume expansion with CPC.
# Ad exchange development will continue to align with search
# Bing is expected to grow 30% in 2010, giving them a 6-7% share of paid clicks.

How To Create An Incentive For Visitors To Fan Your Facebook Page (Day 17) – Social media and inbound marketing for non-profits

The FBML “hidden content trick” revealed

Using the Static FBML application, simply add the following tags around the content you want hidden to non-fans.

Google Analytics and Bounce Rate. Do You Have Loyalty Bounces? – SiteLogic – Marketing Logic

If you would like to use this bounce rate, you need setTimeout, and here the code and where to place it:

var pageTracker = _gat._getTracker(“UA-xxxxx-x”);
pageTracker._trackPageview();
setTimeout(‘pageTracker._trackEvent(\’NoBounce\’, \’NoBounce\’, \’Over 10 seconds\’)’,10000);

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