Search Engine Marketing News – February 8, 2010
First, I want you to take a look at “How did you do on the Webmaster Quiz?” This is a quiz that Google offered to people regarding SEO. The answers, found on that link, give you a really nice comprehensive overview of Google approved SEO behaviors. You most certainly will learn a lot from that.
Then I want you to look at 2 stories together. “70% of Companies Plan to Spend More” and “Social Media Case Study: Piper Aircraft.”
The first article goes on to say, “They want to do it, but 40% of those surveyed simply don’t have the budget to spend more on marketing this year.”
So, cash is still really tight for marketing. But the Piper Aircraft story says that they did the entire campaign on $40,000. That’s not too shabby considering they say they sold at least one airplane for $140,000 using this social media campaign.
Back at the first story, the survey asked: “What is preventing your company from investing more money in digital marketing?”
Money is the first answer.
But the #2 answer is: “Lack of staff to make most of any digital investment.”
This answer is a huge opportunity for everyone. If you are a Web marketer I would highly suggest you start promoting social media education and training. If you are a company that doesn’t have the people to get this done, I would highly recommend you start getting education and training.
Here’s the rest of the news. Enjoy!
Facebook Sends More News Traffic than Google News
After Google (17.32%), Yahoo (7.89%) and msn (4.43%), Facebook was the fourth most popular referrer for news websites.
29% of Companies Have a Social Media Policy
Manpower shows that only 29% of companies have a formal social media policy in place.
70% of Companies Plan to Spend More on Twitter & Facebook Marketing
They want to do it, but 40% of those surveyed simply don’t have the budget to spend more on marketing this year.
Tripping Link Filters | Link Spiel
Hoards of people don’t just give away links to a single site/page unless they’ve been asked/paid to do so, so the engine assumes the links haven’t been acquired editorially and either ignore them or slaps you down.
Official Google Webmaster Central Blog: How did you do on the Webmaster Quiz?
we’re pleased to present the Webmaster Quiz answers!
This means Americans watched an average of 187 videos per viewer during the month.
• Videos about the PiperSport, posted on the PiperSport YouTube channel, have been viewed 22,808 times.
• PiperSport has 4,886 fans on Facebook, a large percentage of whom are active, engaged, and contributing to the community with photos, news, insight, reviews, and enthusiasm.
• Major aviation journalists and bloggers are following PiperSport on Twitter.
• At least one $140,000 airplane has already been sold online through an Internet link, and many people who discovered the PiperSport through social media are in sales conversations with Piper or its dealers.
Most recent posts by Sage
- SEM News - Dear Leader Wants Your Link Spam - March 8, 2010 - March 8th, 2010
- SageRock's New Home - February 24th, 2010
- Web Marketing Week In 60 - February 22 - February 22nd, 2010
- SEM News - Facebook Proves Effective Marketing Tool - February 22, 2010 - February 22nd, 2010
- Search Engine Marketing News - February 15, 2010 - February 16th, 2010
Tweet This!
Leave a Reply