Photo from: Unintended Contextual Advertising? on Flickr
As I look over the news this week, I see a trend discussing a resurgence in display advertisement. Google is looking to make more money and shiny, moving picture ads is probably the way to go.
The difference this time around will hopefully be metrics. If display media has a chance of truly succeeding, metrics will be the determining factor. And if anyone is up for making those metrics possible, it’s Google.
So, if 2010 is the year you dabble in a little display media just be sure to ask yourself: “What is the goal of this whole thing?”
Here’s the rest of the news:
Google Pays $50M for an Anteater
Aardvark was just acquired by Google for a cool $50 million.
People Don’t Trust People Like You Anymore
The executive summary shows traditional media trust is diving, with TV news down 20%, radio news down 17% and print news down 12%.
Google Display Ad Business Poised for $1 B in 2010
About $700 million of that number should come from YouTube while the remaining will come out of the DoubleClick operations that are gaining momentum.
Bing – Webmaster Center FAQ updated – Webmaster Center Blog – Bing Community
The Webmaster Center FAQ document now contains 82 detailed questions and answers, organized into 12 categories, all navigable through a linked table of contents.
The Rise of Universal Paid Search – Search Engine Watch (SEW)
Google is putting a big emphasis on display in 2010:
“Our display business will give advertisers the opportunity to reach people with visual stories and narratives that they couldn’t with search-ad text,” Mr. Schmidt said on a call with analysts.
“We’ve been saying for a while that display is a big opportunity. One story you haven’t seen so far is how successful we’ve been in display, but that will come out in 2010.” (AllThingsD)
In January 2010, Americans conducted 15.2 billion core searches.
Most recent posts by Sage Lewis
- DON'T DO NOTHING! - February 10th, 2012
- The new thing: Your customer - February 8th, 2012
- An Agency Is Not One Person - February 6th, 2012
- Don't End Up Like Saddam Hussein - February 3rd, 2012
- 3 Points I Want To Make At My OMS Workshop #OMS12 - February 1st, 2012
