Cup of Joe: The Fact of The Matter Is, I am Pretty Drunk Right Now
This is a great story about a great marketer. You will kick yourself if you don’t watch it.
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).
Bill would give president emergency control of Internet | Politics and Law – CNET News
The new version would allow the president to “declare a cybersecurity emergency” relating to “non-governmental” computer networks and do what’s necessary to respond to the threat. Other sections of the proposal include a federal certification program for “cybersecurity professionals,” and a requirement that certain computer systems and networks in the private sector be managed by people who have been awarded that license.
Bing Offers Up Image Optimization Tips – Search Marketing News Blog – Search Engine Watch (SEW)
Wondering how important image search is? Schwartz addressed that very question as a panelist at the Image Search session at SES San Jose a few weeks back. He shared image search data from comScore for June 2009. Over 60 million searches produced more than 1 billion image searches.
Local Listings Come to Google Street View
Google is taking its local listings right into Street View now. The initial results look much the same, with the link for Street View—but now, when you go into Street View the local business listings and markers appear on the street-level photographs.
Search Engine Ranking Factors | SEOmoz
Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.
Google to Offer Mortgage Quotes
“LendingTree recently learned that Google imminently plans to launch a loan aggregation service in late August or early September of this year that would compete with LendingTree,” the complaint says. “Lending Tree has also learned that Mortech intends to make its pricing engine services available for use with Google’s new service and will send information related to mortgage loan offers to be displayed to consumer on Google’s Web site.”
They came up with the following conclusions:
1. Domains and rankings will fluctuate.
2. The index size of single keyword search relevance will increase, meaning more competition.
3. Long-tail becomes more relevant.
4. Caffeine is faster. You’ll get results (SERPs) in half the time, on average.
5. Universal (aka Blended) results will increase
6. Social media listings will increase, primarily due to a lift in YouTube listings.
Social Media Gives Execs the Willies
Despite the head nodding about how it can help their business, the upper echelons of executives are just plain scared of what social media can do to their companies. As a result they are not really getting involved despite the recognition of the potential upside.
In Its Finance Site, Yahoo Leaves Google in the Dust – NYTimes.com
When serving financial news and information, for example, Yahoo draws 17.5 times the traffic of Google, according to comScore Media Metrix.
Is Sentiment Analysis Reliable?
I’m not entirely against sentiment analysis–70% accuracy is better than 0%–but I continue to be concerned that businesses are lulled into a false sense of security by it.
Most recent posts by Sage Lewis
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[...] couple of weeks ago, Sage posted his weekly SEM news and the lead story on that was “Cup of Joe: The Fact of The Matter Is, I am Pretty Drunk [...]