Search Engine Marketing News – August 24, 2009

Photo from: bing cherry on Flickr – Photo Sharing!
It’s a “Bing” cherry. Get it ;)

Hey all,

Here are the latest headlines that had some interest to me from a Web marketing perspective.

Blind Search Test: You Might Be Surprised at Which Results You Prefer – Search Marketing News Blog – Search Engine Watch (SEW)

Last night, I began playing around on BlindSearch, which returns results from Google, Yahoo! and Bing, but doesn’t tell you which one is which.

Confirmed: Facebook Expanding Gift Shop to Include Virtual and Physical Goods from Developers Tonight

for the first time, Facebook users will be able to purchase physical merchandise in the Gift Shop with Facebook Credits.

Microsoft adCenter Placement Reports

This report is very similar to the Placement Performance report that is available in Google AdWords. This report allows you to see on what sites within their network your ads are showing.

Site Profile for wolframalpha.com (rank #7,551) | Compete

Wolfram|Alpha’s Traffic Drops 82% Since Launch

Twitter Blog: Location, Location, Location

A new API will allow developers to add latitude and longitude to any tweet. Folks will need to activate this new feature by choice because it will be off by default and the exact location data won’t be stored for an extended period of time. However, if people do opt-in to sharing location on a tweet-by-tweet basis, compelling context will be added to each burst of information.

Smaller Ads Work Better Online

The Dynamic Logic researchers said the reason is that the smaller format display ads are far more integrated into the content of Web pages, and consequently are more effective at “driving online ad awareness and purchase intent.”

Must …. Watch …. More …. YouTube …. Videos….

According to a Wall Street Journal Digits article and comScore there over 100 million YouTube users in the US that average watching 68 videos per month.

Google Chief Economist Says Conversion Rate Doesn’t Vary Much by Ad Position – Search Marketing News Blog – Search Engine Watch (SEW)

Their research showed that for search results pages with 11 sponsored ads, conversion rates “only” varied 5% from first place to last. So, if an ad gets a 1% conversion rate in the first place, the worst it would get is 0.95%.

Bing Only Search Engine in Top 5 to Gain in July 2009 (And For Two Months Straight) – Search Marketing News Blog – Search Engine Watch (SEW)

Google and Yahoo! are the losers, both losing 0.3% in share last month. Ask and AOL held steady with no gains or losses.

Landmark Ruling: Judge Orders Google to Hand Over Identity of Anonymous Blogger

Now Google has to hand over the identity of the blogger so that Cohen can identify and sue that person for defamation.

If you go on the attack, you have to be sure the claims you are making are legitimate. You can’t just say “in my opinion” then reel off a laundry list of damaging statements.

Also, anonymity is coming to an end on the web.

What is “Page Score” in Bing Webmaster Tools?

If you verify your site with Bing Webmaster Tools at bing.com/webmaster, you should be able to see your Page Score value, X out of 5 green bars.

Netmining’s New Ad Network Brings Optimization to Behavioral Ads – Search Marketing News Blog – Search Engine Watch (SEW)

It gives each visitor a “score” based on the pages viewed and how long they viewed them.

Then, it takes that score to serve up ads relating to the product they showed the most interest in, when that visitor is browsing other sites displaying the behavioral ads.

Most recent posts by Sage Lewis

Subscribe-to-updates3