Search Engine Marketing News – August 18, 2009

Search Engine Marketing News – August 18, 2009

Picture from: SES San Jose Photo on Flickr – Photo Sharing! (This is a picture of me and Steve Espinosa at Search Engine Strategies San Jose… where we both were last week. I love this guy. He’s a local search master. He’s the real deal.)

Here are the latest Web marketing news.

Please do yourself a favor and read/watch this: Social Media: Fad or Revolution?. It’s astounding.

Here are all the other headlines:

Gmail Now Third Largest Email Service in US

Hotmail grew only 8 percent during the same period, while Yahoo Mail increased unique visitors by a healthy 16 percent

Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates – Search Marketing News Blog – Search Engine Watch (SEW)

Display Ad Builder currently has over 90 templates available in more than 40 countries, including rich media and video ads. Display Ad Builder was launched last October.

The Online Video Advertising Picture Clears Up – eMarketer

eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending.

Google AdWords Pros Get Labeled In Google Forums

Clearly this makes these profiles stand out and look more authoritative than others.

Viral Video & Social Media Marketing Up

Two-thirds of marketers surveyed said they were using SMM, up from only 20% of marketers in the 2007 survey. The most popular social sites for marketers were Facebook (74%), YouTube (65%), Twitter (63%), and LinkedIn (60%). Only a quarter of marketers were using viral video in 2007; now half are using this tactic.

Efficient Frontier Insights: Is Bing on a Roll?

Our data now shows that as of the first week in August, Bing has lifted their click share 44% since the beginning of June.

Facebook to Ban All Commercial Activity on Personal Profiles?

You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).

Breaking: Facebook Acquires FriendFeed

It’s interesting that Facebook has intentions to become an aggregator of the social web.

Social Media: Fad or Revolution? – Search Engine Watch (SEW)

Social media isn’t a fad. It’s a fundamental shift in the way we communicate.

Steve Espinosa

Most recent posts by Sage

 Tweet This!

  1. Travis Batt Says:

    Hey Sage! I didn’t have a chance to make it out to San Jose this year for the Search Engine Strategies conference. I’ve been viewing video content and site updates as they come in from attendees and exhibitors.

    Thanks again for the great class you hosted at last years ‘2008 conference. I was in a rush for the airport that day, but you helped me a lot during the session.

    You have a wonderful website too!

  2. Sage Lewis Says:

    Thanks so much for writing Travis! It’s good to hear from you.

    Maybe you can make it to next year’s event.

    Thanks so much for the compliment on the web site.

    Take care,
    Sage

Leave a Reply