Here are the stories in the Web marketing news for the last 2 weeks that were meaningful to me. Hopefully you will also find them interesting.
Guess which one is earning money and getting quality Google traffic? You got it, the “SEO’ed Site.”
[There is an interesting chart here by Rand Fishkin charting the changes in importance factors.]
Yelp requests that business owners use the public comments to correct inaccuracies, provide their side of a story or explain how they have fixed a problem. They are not supposed to use comments to advertise or make personal attacks.
45-54 year olds are the top demographic.
ClosetWorld added embedded video to their landing page and then a video spokesperson as well. This increased conversion rates from 0.5% to 1.0% and 2.2% respectively.
“Now more than ever people want to make every dollar count and they want to know they’re getting the right car at the right price from a dealer they can count on. And the Internet is the best way for buyers to find the information they are looking for.”
As of May 1, 2009, Associates will not be paid referral fees for paid search traffic.
To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet.
Danny’s top choice: bit.ly
Google is now using your IP address and other location qualifiers to give its local “10 pack” of results as local solutions to your one word request. If I now need a lawyer in Raleigh, NC I can just search “lawyer” and on the first page, usually around the fourth or fifth result, I will see the 10 pack.
Health search engine Healia will be getting some assistance from medical students to help answer questions in the community section of their site. The feature is a results of a partnership with the American Medical Student Association.
In light of the heightened activity and interest, eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013.
Google’s big surprise: each server has its own 12-volt battery to supply power if there’s a problem with the main source of electricity. The company also revealed for the first time that since 2005, its data centers have been composed of standard shipping containers–each with 1,160 servers and a power consumption that can reach 250 kilowatts.