My most recent ClickZ article came out this week: How To Measure SEO – 5 Ways
It seems to be getting a nice amount of buzz.
Measuring SEO is something we’ve been trying to do since the beginning.
But today we have different tools and a higher level of sophistication as marketers.
We need to be using these new tools and new understandings.
I think that’s easier said than done. Old habits die hard.
Doing so will give us a more accurate understanding of our organic search standing.