My most recent ClickZ article came out this week: How To Measure SEO – 5 Ways

It seems to be getting a nice amount of buzz.

Measuring SEO is something we’ve been trying to do since the beginning.

But today we have different tools and a higher level of sophistication as marketers.

We need to be using these new tools and new understandings.

I think that’s easier said than done. Old habits die hard.

Doing so will give us a more accurate understanding of our organic search standing.

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