January 26, 2009 — The SageRock Inc. experts gathered at the end of January to review 2008 and discuss the opportunities for 2009. SageRock’s revenue increased 20% in 2008, even though it was a challenging year in the economy. But like so many companies anticipating a difficult 2009, SageRock is refocusing efforts spent in the past on growth to instead refine systems, foster existing relationships, and explore innovative new and proven-effective traditional marketing methods.

What marketing is a digital marketing company focusing on in a recessed economy?

SageRock is reallocating 70% of its tradeshow dollars to instead visit existing and potential clients more regularly to review and recommend proactive cost saving strategies. We are also dedicated to harnessing the power of our own experts this year by completing SEO and content and interaction improvements to our new website, including an updated blog, new social media outlets, a privileged client-only newsletter, and relevant topic video updates.

We are also continuing to foster our partner relationships, so that we can focus on what we do well – digital marketing – and they can focus on what they do well –  web design, interactive web creative, site architecture, database creation, email and mobile marketing, and traditional PR, print, and Brand marketing.

Our nationally recognized experts with regular engagements around the country — Sage Lewis, Joe Abraham, and Greg Habermann — will also continue their important work speaking at seminars and contributing articles and videos to vertical portals.  Local partners, clients, and networking contacts will also be welcome at the casual Quarterly SageRock happy hour started in 2008, which covered topics like Social Media, advanced Paid Search, and SEO basics.

We’re looking forward to an exciting 2009 and are ready to encounter economic challenges head on!

Most recent posts by Rocky

• C-Suite Selling of SEM - July 21st, 2009
• Social Media Snafu -- Another Cautionary Tale - June 23rd, 2009
• Doing Good Business - May 26th, 2009
• 5 Layered Strategy of Phrase Research - May 12th, 2009
• Why Social Media Matters in SEO - April 28th, 2009

1. sage Says:
   February 5th, 2009 at 1:17 pm

   Nice write up Rocky!

   You always make us sound so grown up.

2. friend generator Says:
   October 24th, 2009 at 12:51 pm

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