I love running our own campaigns at SageRock because then I can freely show you the precise numbers of what we achieved.
We are finally (after 13 years) treating SageRock like its own client. We have campaigns, goals and objectives. Novel!
These are the results of our June 2012 Facebook campaign.
You can download the complete report here:
June 2012 SageRock Facebook Stats
I did want to pull out a few highlights that I thought were particularly interesting.
First, the report summarizes our philosophy and belief of what Facebook should be for us:
SageRock believes social media should not be all about ROI, conversions or lead generation. Instead, their belief is that social media should be more of a two way conversation and encourage more engagement from their audiences.
This is important to state because Facebook is a different beast than other marketing and advertising channels. We can’t lose sight of that.
Then here are the big numbers
SR wanted to increase the number of their page likes from 260 to 520. By June 30, SR gained 474 new likes for a total of 734. The second objective of this strategy was to increase the number of people talking about each post to 15. The month of June averaged 63 people talking about each post.
June 2012 Facebook Goals:
Goal: Increase Page Likes from 260 to 520.
Actual result: 260 to 734 (474 new likes). Up 182%
Goal: Increase number of people talking about each post to an average of 15 from a May average of 4.
Actual result: an average of 63 people talking about each post. Up 1475%
Here’s a picture of that:
I am very proud of the work the SageRock team is doing in Facebook. Though I don’t have permission to show you specific campaigns we are running for our clients I can tell you that we often see similar results.
Keep in mind that SageRock is not some B2C company selling flashy products. We are a B2B company that most people see as a means to an end. We are just a tool to make companies more money.
I bring that up because people often tell me that Facebook is not for industrial and business-oriented companies. I actually believe the opposite.
B2B companies like SageRock are big ticket items. I’m not asking someone to buy a $3 dish soap, or even a $500 tablet. I’m asking people to spend multiple 1000′s of dollars each month. B2B companies like SageRock are all about the relationship. We are a one to one sales and marketing company. People buy from us because they trust us.
Facebook allows us to be human. It allows us to connect with people. Facebook is relationship building online.
I’m really pleased with the work that comes out of SageRock from a social media perspective. We are putting out world-class engagement marketing strategies for ourselves and for our clients.
Nice work team SageRock!