I just got out of a very pleasant meeting with our Google representatives. They are out of the Boston office, which “I think” is Google Cambridge.
We’ve had a couple of these meetings in the past. They are always extremely helpful because the entire SageRock team gets a chance to think collectively about how we are using Google to its fullest potential.
They had a fun slide made up of just numbers or percentages. They then had us try to guess what the numbers where.
The numbers were:
- 10%
- 3
- 196%
- 31
They weren’t numbers we had seen before. But their meaning was really interesting. They turned out to be:
- 10% – SageRock’s overall growth from Q4 2008 to Q1 2009
- 3 – The number of new SageRock clients introduced into Google AdWords from Q4 2008 to Q1 2009
- 196% – The conversion increase for one particular client from Q4 2008 to Q1 2009
- 31 – The number of weeks until the Chicago marathon (this was scary for me to see like that… as it will be my first marathon)
I felt like there were two primary topics that came up in the meeting:
- The content network
- Display media
These are both areas that they felt we could expand in.
After the meeting Joe and I agreed that content was definitely an area that we could be doing more. I’m excited to see how we amplify our efforts in that capacity.
Our Google reps are really friendly, kind and helpful. They had a lot of good ideas and innovative thoughts on how to make our campaigns more effective.
They also clearly know us. They mentioned the fact that they read our blog and watch our videos. That’s an endearing touch.
They also said that we were one of their more savvy agencies they work with. That meant a lot to me because there aren’t many people that can objectively make that statement. We don’t intimately know how our competitors work. And our clients don’t intimately know how other agencies work. But Google reps get a chance to see a lot of campaigns and agencies.
We put a lot of weight on doing what is best for the client and putting out the best work possible in our industry. So, that compliment meant a great deal to many of us here.
Thanks for everything Google! It’s no wonder you are the leading search engine.
Also, here’s a video recap of our meeting:
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