I’ve gotten my Pinterest invitation and, like many Pinterest users, am obsessed by it.
Pinterest is a new way of looking at the world is a highly visual way. It reaches you powerfully, emotionally. In a way that words really can’t. It makes you understand the saying, “a picture is worth a 1000 words.”
The key here is “emotion.”
97% of fans are women. That is crucial to understand. It won’t always be that way. But it will always have that soul.
It’s about loving things and sharing them. It is about creation. It is about empathy.
I can already feel the desire of businesses to start pinning all their products to Pinterest and then trying to compel people to “Pin It.”
The key here is to find the love in your business. Don’t look for the sale.
Every business has love.
Think Google Doodles.
Think DTS.
Think Intel.
Do not think Microsoft.
Do not think Walmart.
Find the love and show the love. Do not show the product. You are not selling a product. You are selling what the product gives your customers:
- Prestige
- Pride
- Superiority
- Excitement
- Fortune
- Happiness
Show those parts of your business on Pinterest.
This post was written by
My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like:
Driving
Meetings
Zucchini (I like it fine. I'm just allergic.)
I think that's pretty much it.
My Twitter account is:
http://twitter.com/sagerock
My YouTube Channel is:
http://www.youtube.com/sagerock
Most recent posts by Sage Lewis
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From SageRock Blog: : How NOT to Use Pinterest http://t.co/4ZfrXSMv
Sage Lewis’s words on Pinterest. RT @sagerock From SageRock Blog: How NOT to Use Pinterest http://t.co/HTR8IDi7
This is the same philosophy I use behind the postings made on 20 some Facebook business pages. Show the love and everything will fall in place. Posting ‘buy my stuff’ all the time is the best way to turn people off. Engage people’s emotions and you’ll win every time.
That’s the exact correct philosophy. “Show the Love.” It’s truly a new way for businesses to talk. But I think they are starting to get it.
Keep on keepin’ on Susie!
Thanks for writing.
Sage
Will stay tuned in. RT @sagerock From SageRock Blog: : Pinterest Discussion Between John Heaney and Sage Lewis http://t.co/HTR8IDi7…