Yeah sure.  Our Facebook Likes are up almost 41% this month. But that number means less and less to me.

People engaging with you is where the magic happens.

Look at this:

These are the SageRock Facebook Stats for the last 30 days. We are actually now getting a higher number of people talking about us than our total reach. That means we’re getting people talking with us multiple times.

This is the work of Greg and Evan at SageRock. They truly have figured out how to market on Facebook. It’s impressive.

Marty Weintraub, this week at Search Engine Strategies in Toronto, said Facebook is an email list. That’s so frickin’ profound.

Of course it’s an email list! I wish I had thought of that. Except it might even be better than an email list. You are able to get into people’s news feed and speak to them like humans.

In a world of prolific marketing messaging how else could you do this so well?

But here’s the thing, the cost of talking with the people you want to talk with on Facebook will never be lower.

In the not too distant future I suspect people’s news feeds are going to get junked up with crappy brand messaging and then they’ll start to unlike brands. They’ll also be less likely to like new brands just because they won’t want all the junk messaging.

Chances are, brands will figure out how to get in front of people before they’ll figure out how to talk to people. So people will just stop talking with brands altogether.

What does this mean to you: If you don’t figure out how to get Likes and talk to your fans in a way that interests them you’ll miss the Facebook revolution altogether. People won’t let you in.

Denise, at SageRock, has been doing this for an industrial client for close to two years.

I feel like we as a team have really immersed ourselves in the world of Facebook marketing. I feel like we’re really getting it. “Getting it” involves understanding how to use the tools at an advanced level (something most people aren’t doing).

But even more importantly you have to understand how to talk with these people. The biggest problem with Facebook is a Marketing problem. Even if you understand the tools, understanding  the people is a much more difficult proposition. Quite honestly, I’m not sure if this is something you can even teach.

How do you teach someone to be human? How do you teach the c-suite that the key is being human. The key to social failure is telling people how amazing your product is.

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