I feel like the stories this week are all about on the same level of interest… so so.
The ones in particular that jumped out at me had to do with paid search. It’s expected to grow 10.8% and account for $29.8 billion.
Honestly, I don’t know why it has taken this long to get to this point. But I see no end in sight.
Display media should really be the last thing that you do. If you aren’t doing paid search but are doing display… I feel you have things backwards.
Here are all the stories that jumped out at me:
US Online Ad Spending to Grow 10.8% in 2010
One contributor to the altered 2010 estimate comes from the quicker-than-expected uptick in the US economy. This shift has a twofold effect: more shopping by consumers, most readily seen in search ad expenditures, and a greater willingness among companies of all sizes to spend a bit more for marketing in general.
YouTube Brings Easy Video Editing to the Masses
YouTube has just announced its brand-spanking new online video editor–allowing anyone to make simple edits and improvements to their uploaded videos
Bing to May Power Yahoo Results Starting in August
According to a joint presentation, Yahoo has already started testing Bing’s search algorithm and the switch over will take place as early as August:
Paid Search Accounts for Almost Half of Online Advertising
Paid Search has quickly become the most important component of online advertising, and in 2010 this segment will account for $29.8 billion, up by 16.5% over 2009 totals on a constant currency basis.
Generally, bad links pointing to your web site won’t hurt you. A topic we discussed and debated here over and over again.
Image from here: SurchSquad Blog – PPC Management and SEO Services for Small Business
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