The Olympics are coming!
I’m excited about this year because apparently they are going to stream all the events online. As a person who only watches moving pictures through the Web, this brings me great joy:
Beginning with preliminary-round women’s soccer games on July 25, all 302 events from all 32 sports on the London program will be streamed live online and in a special “Live Extra” app for smartphones and tablets (available in July).
From a video at The Olympic Partner (TOP) programme I captured this list of partners:
I thought it might be fun to look at what these partners are doing from a search engine marketing perspective.
If I were paying millions of dollars to be an Olympics partner I would want the world to know about it. Anybody that was listening I would tell:
Being that the Web is a place where a huge portion of the worldwide population comes to, you would think it would be a decent place to talk this fact up.
According to World Internet Usage Statistics News and World Population Stats, 32% of the world population is online. (Hey Olympic partners… they are the 32% that can afford your products.)
If it were me, anyone that had an interest in my product, I would let them know that I was a 2012 Worldwide Olympic partner. I mean without looking at the image above, could you name, by heart, the worldwide Olympic partners? Me either.
I thought it would be fun to type each of these partners names into Google and see what comes up about their connection to the Olympics.
Here are the screen captures of what I found:
Not one of these huge, huge brands has done anything to feature the fact that they are “Proud Olympic Partners” on Google
I just don’t get it.
It would take probably 15 minutes and a very little amount of money to create a Google AdWords ad letting people know that they are Olympic partners.
If someone has any reason why they wouldn’t want to promote this please let me know.
It seems like the perfect thing to talk about.
It is such a huge missed opportunity that it’s practically Web marketing heresy.
I’m left speechless.
Please fix this issue.
This is only one perspective on this issue. I’ll likely keep moving down this path as time goes on. So keep an eye out for my Olympic Web marketing series.