Not Very Exciting SEM News

I usually get really psyched about the headlines that come over in the search marketing world.

But this week… not too thrilling.

I will say, please read Matt Cutts article “Make a web page for each store location“. So many sites bury their store locator behind forms that search engine spiders just can’t get past. It only causes you tons of missed potential.

Here are the rest of the articles:

comScore Releases April 2010 U.S. Online Video Rankings – comScore, Inc

U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online.

SEO Advice: Make a web page for each store location

If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web pages for your stores (and each web page should have a unique url).

DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy @SEWatch

“Real time bidding technology… enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange,”

U.S. April Mobile Searches Get 90% Boost Via Apps, 50% Via Browsers; Social Networking Still Biggest @SEWatch
SEO Tool Review: Wordtracker Back Majestic To Create Link Building Magic @SEWatch

I would say that the WordTracker/Majestic SEO powered link analyzer was a better user experience than Yahoo Search Explorer.



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