Comments on: Micro-Managing Spoils the PPC Soup http://www.sagerock.com/blog/micro-managing-spoils-ppc-soup/ The SageRock Team Web Marketing Blog Wed, 08 Feb 2012 21:14:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian http://www.sagerock.com/blog/micro-managing-spoils-ppc-soup/comment-page-1/#comment-7 Brian Wed, 18 Feb 2009 21:11:19 +0000 http://www.sagerock.com/blog/?p=278#comment-7 Nice post, Nate. Set it and forget it, we can't forget that ;-) Nice post, Nate. Set it and forget it, we can’t forget that ;-)

]]> By: Sage Lewis http://www.sagerock.com/blog/micro-managing-spoils-ppc-soup/comment-page-1/#comment-6 Sage Lewis Wed, 18 Feb 2009 18:35:36 +0000 http://www.sagerock.com/blog/?p=278#comment-6 That's a great analogy. We can actually blame Netscape for all the fuss we made over securely transmitting data across the internet. They invented SSL and wanted to really push its use. Consequently everybody got freaked out if a page didn't have that little lock on it. I think we web marketers did a similar thing to ourselves by pushing so heavily the trackability of online marketing. Yes, it's very trackable, but don't let that cloud the reality that you still want a certain amount of "lift." That’s a great analogy.

We can actually blame Netscape for all the fuss we made over securely transmitting data across the internet. They invented SSL and wanted to really push its use. Consequently everybody got freaked out if a page didn’t have that little lock on it.

I think we web marketers did a similar thing to ourselves by pushing so heavily the trackability of online marketing. Yes, it’s very trackable, but don’t let that cloud the reality that you still want a certain amount of “lift.”

]]> By: Greg http://www.sagerock.com/blog/micro-managing-spoils-ppc-soup/comment-page-1/#comment-5 Greg Wed, 18 Feb 2009 16:21:05 +0000 http://www.sagerock.com/blog/?p=278#comment-5 Awesome post man as always. People always get hung up on the little details while quite often missing the big picture. And little old ladies annoy me too. Awesome post man as always. People always get hung up on the little details while quite often missing the big picture. And little old ladies annoy me too.

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