Facebook Display Ads Dominate in Q1

The story that impressed me this week was Facebook Served Most Display Ads in Q1.

Facebook seems to be an unstoppable force.

There has been a lot of talk about Facebook privacy. But I have my doubts that’s going to do much to their popularity. I have a feeling that most of that conversation is just inside baseball.

This display ad fact is just another feather in a well plumed hat.

Also, this is not good news for Yahoo. Even though search is a deteriorating asset for Yahoo, at least they were world leaders of display. Now they have that taken from them.

It’s a fascinating industry.

Here’s the rest of the news:

YouTube Gets Unlisted (A Step in the Right Direction for Privacy!)

The new feature will keep unlisted videos from the general search results, but still allow anyone with a direct link to watch the video. (So it will still be completely possible for video sharing to get more than a little out of hand if people continue to pass a link along.)

Facebook Served Most Display Ads in Q1, Beat Yahoo

Facebook served 16% of all display ads in Q1 of this year, according to comScore, making it the largest online display ad publisher in the US—handily beating #2 Yahoo

Twitter Biz Center Being Introduced

the most interesting is likely to be the ability to receive a direct message from any follower whether your company is following them or not. This could be a boon to companies using Twitter to assist with customer service efforts. There will also be a verified account optiond as well.

Google Up While bing and Yahoo Slip

Hitwise is reporting that all is once again normal with the world of search as Google garnered 71% of the total searches performed in the US in April. This is a 2 percent increase from March numbers. While bing had been showing some gains recently and giving some people hope that they would be a possible contender to Google at some point the search wannabe saw a 2 percent slip.

Advertisers Eager To Try Google AdWords New Broad Match Modifier

This new modifier is named the “broad match modifier” and it is currently being tested in Canada and the U.K. To implement the modifier, just put a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + has to appear in your potential customer’s search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren’t considered close variants.

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This post was written by

Sage Lewis – who has written 333 posts on SageRock Digital Marketing Blog.
My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: http://twitter.com/sagerock My YouTube Channel is: http://www.youtube.com/sagerock