Photo from: The Internet is not a newspaper on Flickr
Some weeks it seems like every story I come across is fascinating and important. This was one of those weeks.
There’s tons of great updates in the stories below. But the one that takes the cake is: Google Wows Webmasters With New Search Reports with CTR.
This is a HUGE breakthrough in how search marketers think about documenting search listings.
This report shows you a large array of key phrases your site is coming up for. It then shows you how many impressions Google has given you for those phrases. And then, finally, it shows you how much traffic you’ve gotten for them.
This is data that we have never been able to see before.
My biggest recommendation is to go over to your Webmaster Tools account at Google and check it out for yourself. I think you will be pleasantly surprised.
Be sure to check out all the other impressive news stories too…
Ning Free Rides Coming to an End
It has just announced that it is killing off its free product, forcing existing free networks to either make the change to premium accounts or migrate their networks elsewhere. Rosenthal has also just announced that the company has cut nearly 70 people — over 40% of its staff.
Twitter Accounts Cross the 105 Million Mark
Twitter co-founder Biz Stone told the group that the number of registered users (let’s call them accounts) is 105 million. That is considerably more the 65 million that comScore has estimated the number at.
How Much Are Facebook Fans Worth? $3.60
Social media specialist Vitrue looked at its clients’ data for Facebook to determine exactly how much a Facebook fan is worth, as AdWeek reports, and they came up with a number: $3.60.
Paid Search Grows 11%; Bing Up 21.6%!
According to SearchIgnite, U.S. paid search spend increased a whopping 11% in Q1 of 2010 from Q1 of 2009–”whopping” by recessionary standards! In addition, we can actually celebrate a flat quarter, with paid search dipping just 0.5%, which is remarkable when you consider that there’s normally a drop after the holiday blitz.
Twitter Ads Finally Set To Make Public Debut
The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.
Twitter + Video = Magic! (And Engagement!)
consumers that find online music videos via Twitter watch an average of 2:30 minutes per stream compared to the 1:30 minutes viewed on average by consumers discovering online music videos via search engines like Yahoo!.
TubeMogul released research last year that showed that more than half of all online video watchers moved on by about 60 seconds into a video.
Twitter, The Second Largest Search Engine?
# 105,779,710 registered users.
# 300,000 new users per day.
# 180,000,000 unique visitors to Twitter.com
# 60 per cent of new accounts are outside the US.
# 75 per cent of traffic is not on Twitter.com.
# 100,000 registered apps
Google Wows Webmasters With New Search Reports with CTR
Not only did Google add more queries and neat charts, they also added impressions, clicks and click through rate data – yes on the organic search results. Not only does this really trump keyword ranking reports, but it also unveils how important being in the top three positions on Google.com.
Most recent posts by Sage Lewis
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