Whoa, buddy. Before we discuss how to increase web traffic, we need to back track a bit and understand where this traffic originates. Part One of this four-part series goes into the sources behind web traffic, with parts two through four bringing focus on how to increase web traffic.
To start, don’t give me that “Well-it-has-to-be-quality-traffic” shpeal. There’s nothing wrong with traffic; when did just good old, eager-to-please traffic become a bad thing? I know the argument for “quality” traffic, but this series might just change your view. You give me traffic and I’ll show you how to get something out of it, but maybe that’s the sales guy talking.
To what I’m sure is your stunned amazement, I’ll tell you that traffic does not hail from fairies or magical genies (unless you’re really, really lucky), but instead from three, yes only three, places.
The first is direct traffic, which is when visitors directly type your URL in the address bar. I would also classify when someone types your brand name in the engines as part of the direct category — we don’t want to give the engines all the credit (greedy little engines). Like I mentioned, we’ll get into more ways of increasing traffic in parts two through four, so briefly, you can increase direct traffic both online and offline, basically it comes down to branding and referrals.
The second (these are not in order of importance) is from the search engines. There are two ways to get this sought after traffic: 1) optimize your site to show up in the SERP, or 2) pay for it.
And my personal favorite: links. Search engine spiders follow links, and so do people. Essentially, you can capture wide audiences via the linking medium. Keep in mind, too, that not all links are created equal; and how you link is just as important as to where you link. Some links are tough to get, but I’ll show you why it’s worth it and how to get them.
Don’t know which of these you like best? Well, I’ve got great news because you don’t have to choose just one; you can implement strategies for all three. So, stay tuned for upcoming posts on how to increase web traffic.