We all should keep an eye on Flash, and how we use it in our Web sites. Apple does not support Flash. Consequently, because iPad’s are becoming so widely used, this is going to cause some tough decisions to be made.
This is a strange turn of events for me. I typically am the person who fights against the use of Flash in Web sites. But now I find myself on the other side of the discussion.
Flash has become a solid tool for presenting multimedia content. And right now, I don’t believe there is a better technology that can take its place.
It will be interesting to see how this all plays out. Will you take the Flash movie off of your site?
Here are all the news stories from the past week that I found interesting:
Marketers Respond to the Apple v. Flash Battle
Programmers and Web designers say clients increasingly are asking that their websites or applications be compatible with Apple’s iPhone and iPad. Those sites can’t be built with Adobe’s Flash technology, which is used widely for online video and animation but which Apple has banned from its devices.
Yahoo Buys Associated Content and $5 Per Article ‘Journalists’ Celebrate
The deal, which will be announced later today, is part of an effort to shore up Yahoo’s content offerings and underscores the increased use of low-cost, crowd-sourced content, a strategy that AOL is pursuing through its SEED content factory, as well as by Demand Media, which reportedly hired Goldman Sachs to explore an IPO this summer.
Foursquare Check Ins Growing Rapidly
Responding to criticism for Foursquare’s recent downtime, the company said it’s now handling an average 600,000 “check-ins” per day.
That’s basically double the less than 400,000 check-ins per day in late March — just two months ago — and up about 5X from when it hit 1 million check-ins a WEEK in February.
Google Handles Privacy Blunder Well
Google added that, Google has made a decision to completely stop using the WiFi data collection technology with Street View cars in the future. Those wifi collecting cars will be taken out of the rotation and not be used due to the privacy concerns expressed globally. In addition to these steps, Google promised to ask a third party to audit the software at issue and conduct internal reviewing procedures to ensure that the controls are in place to prevent these issues in the future.
In a study called From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series, researchers found that online social conversation analysis could also “capture important large-scale trends.”
Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy as well as the increasing role of online advertising in marketers’ campaigns, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said in a report.
How to Cloak Your Affiliate Links the Easy Way
Nowadays, I use a much simpler technique that puts all my affiliate links on one php page, i.e. link.php, which resides in the root directory.
Photo from: Philips Box Flash on Flickr
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For most sites, Flash is used for simple animated promotional areas with basic functionality. These can easily be implemented with javascript with little or no change in design or functionality. For those sites that are done entirely in Flash, it’s a very different matter entirely. HTML5/JS isn’t at the point where it can be implemented in a reliable way across browsers (particularly legacy browsers) and the choice becomes one of duplicating development efforts with Flash/non-Flash versions or choosing to modify the design to push the limits of what can be achieved with standards-based design.
This could possibly be a good thing. While I definitely support a Flash standard, I would rather the content be text whenever humanly possible. Doing that can make things a little harder to look just right. But it’s easy for all non-standard browsers to read.
Maybe this will make the implementation of Flash a serious choice. If there is no other way for the content to be displayed effectively, then we would go with Flash.