I recently heard a saying that has stuck in my mind:

“If you want to get wet, where do you go?”

You go to the water, of course.

One of the best ways to get new people to your site who are interested in what you are selling is to go where they already are.

Welcome back to Manufacturing marketing Thursdays, everybody!

This is a concept that everyone can do. But the examples are specific to the manufacturing industry in this case.

So often we spend a huge amount of time trying to get people to come to our site.

It is often much more efficient to go where they already are.

Using Google blog search is a quick way to find your audience:
http://www.google.com/blogsearch

Last night I went there and typed in the word: manufacturing.

I came across this really cool photo essay:

Rebooting Manufacturing | MIT Technology Review

As of last night there were already 7 comments.

The comments are interesting because they are discussing what the impact of robots will be on the human workforce.

I suspect many of you have thoughts on that topic. Maybe you have written (or could write) a blog post on the topic.

It would be very easy to post a comment on the topic along with a helpful link for more information to your blog or Facebook page.

Now here’s the trick: Do NOT spam these sites.

If you don’t have information on your site that relates to the topic don’t just paste links back to your site for no reason. People will quickly label you as a comment spammer. It’s quite possible you’ll get banned from posting again.

Just be helpful. And if you have information that relates to the topic feel free to post a link.

Google Alerts is a great tool to automate these kind of searches for you.

You can have it automatically email you when someone blogs about a particular phrase.

This would be handy for really specific phrases that have to do with your machine.

Then as soon as you get notice that someone has written about this topic you can jump into the conversation quickly with your insight.

You can do similar searches on Twitter and get email notification using Twitter Alerts – TweetBeep.com.

We so often spend a ton of time working on our own content.

It maybe be easier and more efficient contributing to other people’s content.

You’ll know if it’s working by looking at your site statistics to see if traffic is coming to your site from your efforts.

Happy manufacturing marketing everybody! See you next Thursday.