Using Trending Topics For Your Content Marketing Strategy

This happens to everybody.

In fact, this can become so debilitating that it can completely stall out an otherwise great content strategy.

Something you need to know is that society moves from topic to topic in waves. Large portions of society will be focused on one specific thing until they aren’t anymore.

Haiti
Afghanistan
BP Oil Disaster
Greece
Spain

We all get focused on particular topics by the media. There’s nothing particularly wrong about that. But it is a fact of life. What matters to us at any given moment is usually dictated by a larger societal interest.

This can work to your blogging benefit.

If you discuss topics that people care about at any particular time you stand a good chance of getting a lot more engagement.

Here’s a good example of this ebb and flow of issues: COLUMN-Economy trumps environment in Rio: Gerard Wynn | Reuters

So the G20 is going to be talking about the economy mostly this time around as apposed to the environment.

It’s not that the environmental issues have gone away. It’s just that people are more interested in the global economy. People could actually do more about the environment on an individual level than they could about helping resolve the global economic issues. But all eyes are focused on the economy.

$5 says you could write an article about the global economy and how it relates to your industry.

Reality check: Microsoft’s calculated ‘re-Surfacing’ of the PC business | Apple – CNET News - here’s an interesting article about Microsoft going head to head with its OEM hardware partners with its new tablet. Topics around this could include:

Technology
Distributor relationships
Leadership
Will you buy a Microsoft tablet (It doesn’t have to be complicated here folks.)

So, when you are unsure of what to write about on your blog, Facebook or Twitter just look to the news.

Also, here’s a few places where you can monitor trending topics online:

Those are the places I regularly go to find the most up to date topics people are talking about.

Do you use others? Let me know in the comments below.

Oh… and I should say that this is a great way to get a quick rush of search traffic too. Google will often rank you quickly for these current events topics.

Check out this really cool chart: