I can’t use it enough.
It has changed the way I think about determining success on every webpage I look at.
The mistake I made for so many years in conversion tracking was that I relied on one or two primary metrics to determine overall Web marketing success or failure. That is inherently false information.
Let me ask you this: if you based your entire life’s worth on one or two events how would you do? And further, which two events would you pick? Your marriage? Your job? Your health? Your intellect? Your contribution to society?
I have a feeling if you picked the two wrong events you might not look so great from a conversion point of view.
Yeah sure. You might want to be a trim marathon runner. But maybe you aren’t there yet. Or maybe you were there but aren’t right now.
Our websites are the same way. We might want them to be lean, mean conversion machines that drives sales and leads day and night. But maybe we haven’t gotten there yet. Maybe what our website does best right now is tell our story. Or maybe it gives good directions to our store. Or maybe it just looks pretty.
These things have value. Further, they can be tracked.
Google Analytics Event Tracking lets us track actions on our website that are not simply page views.
- Google Analytics Event Tracking lets us track links to our social media properties.
- Google Analytics Event Tracking lets us track downloads of white papers.
- Google Analytics Event Tracking lets us even track clicks within Flash presentations.
Google Analytics gives us the opportunity to track 20 different goals. If you aren’t pushing into that 20 goal range you are probably misunderstanding the overall affect of your website.
Maybe you haven’t hit your goal weight yet. But then again, maybe you aren’t beating your kids as much. That’s progress.
Maybe your website doesn’t convert leads at a very high conversion rate. But maybe people are spending more time on your website now. That’s progress.
You want to track that. Because then you know that things are moving in a forward direction. If you never look at your bounce rate or the number of pages views the average person has, from a goal perspective, you won’t know the full value of your work.
Lucky for you, we have created the SageRock Google Analytics Event Tracking URL Builder.
You can learn more about how event tracking works on that page and our tool helps you easily build out links that will automatically track any kind of action on your site.
The tool is totally free to use and, I think, will significantly change how you think about success metrics on your site.
After you have created your events then simply add them into your goals in Google Analytics.