See:
This just in: The News Is A Lie
The thing about the news (and your press releases) is that they all have an aspect of truth to them. Reporters and good public relations people are focusing on the most dramatic aspect of the story. They focus on the aspects that meet as many of the “News Values” as they can.
If you want your press release to get picked up, you have to be newsworthy. Being newsworthy is something that is sudden, out of the ordinary, clear, personal, meaningful to the audience and as many of the other news values as you can hit.
Is it a lie? That’s in the eye of the beholder. Just ask our politicians.
