multi-channel conversion visualizer for SageRock

I want you to stare at that picture for a minute.

Let it soak in.

That’s a Venn diagram of how SageRock gets conversions.

That is a screen capture of our multi-channel conversion report from Google Analtyics.

I think the circles should be pretty self explanatory.

But what I want to point out is the social circle. It just keeps getting bigger and bigger and bigger.

Here’s the same report for March 2012:

In March social contributed 16% of our conversions.

Today social has contributed 23% of our conversions.

In 3 months that’s a huge jump.

What I can tell you is this:

SageRock has a brutally long sales cycle. Months to years it takes to convert. Getting someone to trust us is a slow, long process. Winning someone’s trust to invest in us is all about the relationship.

We are a B2B play that is very difficult to close. Social media is crucial for us in building that trust.

This is what I’m saying to you: Social media is ideal for a long sales cycle business to business company. 

And here’s the thing: most of our social traffic comes from Facebook – not LinkedIn.

Facebook is ideal for a B2B company. To think otherwise is probably misunderstanding how you get sales in the first place.

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