I want you to stare at that picture for a minute.
Let it soak in.
That’s a Venn diagram of how SageRock gets conversions.
That is a screen capture of our multi-channel conversion report from Google Analtyics.
I think the circles should be pretty self explanatory.
But what I want to point out is the social circle. It just keeps getting bigger and bigger and bigger.
Here’s the same report for March 2012:
In March social contributed 16% of our conversions.
Today social has contributed 23% of our conversions.
In 3 months that’s a huge jump.
What I can tell you is this:
SageRock has a brutally long sales cycle. Months to years it takes to convert. Getting someone to trust us is a slow, long process. Winning someone’s trust to invest in us is all about the relationship.
We are a B2B play that is very difficult to close. Social media is crucial for us in building that trust.
This is what I’m saying to you: Social media is ideal for a long sales cycle business to business company.
And here’s the thing: most of our social traffic comes from Facebook – not LinkedIn.
Facebook is ideal for a B2B company. To think otherwise is probably misunderstanding how you get sales in the first place.