I’m not the only one on the planet telling politicians they are missing the boat by not promoting their campaigns online.
Yesterday I wrote 10 Tips to Help Politicians Get on the Social Media Boat.
It’s not that I love all your negative ads and misleading “facts.”
It’s just becoming pathetic at this point in the game that you aren’t figuring out how to reach me (a 40 year old who votes in every election).
Here’s a news flash:
- I laugh at the guy at the mall who is trying to sell me a newspaper subscription. Newspapers are bad for the environment and are literally yesterday’s news.
- I have no antenna on my tv. Nor do I subscribe to cable or satellite. All my tv comes to me via the Internet (Netflix and Youtube).
- I hate terrestrial radio (other than WZIP FM 88.1 the University of Akron station). Your morning zoos are not freakin’ funny! And your commercial breaks are too long. I listen to the radio on Pandora and Spotify.
- I also don’t have a phone that you know about. I never pick up a number that I’m not familiar with.
So you might see here that I’ve pretty much shut down every channel of marketing you use.
And if you say that I’m the only one like this, I’ll have to reach directly through this screen and shake your naive little shoulders. The Internet is better media and more and more people are figuring that out.
So Google has put together a much more politically correct tool (than what you are reading here) to help politicians figure out this “new” media. (Incidentally, by the end of 1998, Google had an index of about 60 million pages, by August 2008 Facebook had a 100 million users and Twitter had 400,000 tweets posted per quarter in 2007… so yeah this stuff has only been around for about a decade. Totally new.)
Google’s promotion is called Four Screens to Victory.
The four screens are:
- Mobile Devices
- Personal Computers
Google has stressed the need for politicians to pay attention to the web and mobile devices, lest their message is lost given the increasing number of people who pay little attention to television in favor of personal computers and mobile devices.
That’s me and my tech savvy brethren, politicians.
Google put together a sweet infographic
You can click the image to see the full version over at Mashable.
But some of the stats here are really important to understand:
1. More than 80% of eligible voters are online.
2. Similarly, 83% of mobile phone owners are registered voters.
3. One out of every 3 likely voters in November say that they didn’t watch television in the past week.
4. Voters are spending more media time on their mobile devices than with newspapers & magazines combined.
This isn’t a fad, folks. This isn’t some sort of rogue, fringe group of freaks in the corner that you can ignore.
83% of mobile phone owners are registered voters.
You don’t buy an iPhone, spend $100/month for service and then go watch TV, read a newspaper or listen to FM radio. You use your iPhone!
I know this is hurting your brain. Anything new always does. But politics is life or death war. There is one winner and a bunch of losers. You don’t want to be in the “bunch of losers” pile.
So force yourself to get your ass online and start spamming me with your incessant messages. (And no. Email doesn’t count. I don’t read those any more.)
You can figure this out. You can do this!
Man. I must be in a snarky mood this morning.