This is something I’m guilty of. In fact I’m probably doing it right now.
But are you talking to the right people?
I often am talking to my own industry, when I should be talking to my customers.
Writers blog about writing.
Search marketers blog about search marketing.
Business strategists blog about strategy.
The topics become general and vague. The only other people that the conversations truly resonate with are your competitors.
I mean, look at this post. Who other than the Web marketing industry will find this particularly interesting?
My primary markets of focus are: airports, colleges, Akron and manufacturers.
Better foci for this same article might be:
* 5 video topics for the savvy airport marketer.
* How colleges can use Instagram to get new students.
* Hey Akron restaurants: How’s your Yelp page? 3 cleanup tips you can do in an hour.
* 7 Facebook marketing tips for the industrial manufacturer.
Coming up with those topics was just as easy as coming up with the topic I chose for this particular blog post.
We just need to get our minds out of our business and put ourselves in our clients’ businesses.
Make love to your customers not your competitors.
- from my phone in NYC.