I wanted to add an update to a past blog post I wrote, Trademark Infringement in PPC.  Last week, Google updated their trademark policy in the US.  More ads will be allowed to use trademarks in their ad text with these new criteria.

This change will be mostly helpful to AdWords advertisers that are resellers or informational sites.  You can now use a trademark in your ad text if you are using the term in a descriptive way, reselling the trademarked product, selling components for the trademarked product, or providing non-competitive information on the trademark.  Your landing page will have to back this up, too.

If you are advertising your site on Google AdWords for any of these reasons, and have run into problems with declined ads in the past because of trademark policies, you should edit your ads now.  You can resubmit these ads with the trademark terms and they could start running as soon as June 15.  This is only the US, but pertains to both the Search and Content networks.

This is a big change for Google, as this has been a problem that many advertisers have run into the past.  Fortunately, I think this should allow for the proper sites to use trademarked terms appropriately, without their use being abused.

Photo courtesy of gurms.

Most recent posts by Kate

• Google Earth Place Pages - December 11th, 2009
• Google Ad Sitelinks - November 13th, 2009
• ‘Tis the Season for PPC - October 30th, 2009
• Paid Search Site Targeting and Exclusion - September 18th, 2009
• Microsoft adCenter Placement Reports - August 21st, 2009